On November 5, 1985, the fashion world and the music world collided at the Fashion Aid benefit, held at London’s Royal Albert Hall. Fashion Aid was a spin-off of Live Aid, organized to raise additional funds for Ethiopian famine relief.
The charity event brought together the greatest names in fashion, with designers like David and Elizabeth Emanuel, Bruce Oldfield and Joseph Tricot taking part in the catwalk display. There were also guests in attendance from the celebrity world and beyond, with The Beatles’ former drummer Ringo Starr, actress Anjelica Huston, and even Margaret Thatcher in the audience. A handful of the stars that performed at Live Aid also lent their support to Fashion Aid, with George Michael, Madonna, Grace Jones, Mick Jagger, Jerry Hall, and Boy George turning up for the event.
One of the most memorable segments of the night was a humorous mini-ceremony in which Freddie Mercury “married” actress Jane Seymour. This wasn’t a real marriage, it was a tongue-in-cheek fashion-performance sketch staged as part of the show’s theatrical runway presentations. Seymour was the bride, modeling a bridal collection by designers David and Elizabeth Emanuel, and Mercury was the groom. The memorable finale of their “wedding” involved Mercury grabbing and kissing Seymour, and she considers it one of the highlights of her career.
“They said ‘we’d like you to be the bride and your groom with be Freddie Mercury,’” Seymour later recalled in a 2023 interview. “I went ’yes okay!,’ I mean I’m a huge fan. When they asked me to be involved with Fashion Aid, I said absolutely.”
Talking about the wedding dress she wore on the night, Seymour said: “It was perfect. It couldn’t have been any better. It fit me like a glove. I wonder where it went!”
She then described what Freddie was like in person, revealing: “He was very shy before we went out, then he suddenly became the mercurial Freddie Mercury.”
“I couldn’t manage the dress and the flowers that weighed too much, but I didn’t want to let anyone down,” the actress said. “Then there’s Freddie and he’s gone ahead [down the catwalk]. He’s doing his thing and I’m like the bride trying to catch up. Eventually I do catch up, then he just grabbed me and kissed me, which I was not expecting. But I was very happy to be kissed by Freddie Mercury.
“Then of course he grabbed my big floral arrangement and threw it out! To this day, as far as my children and a lot of people are concerned, it was the highest, most important moments of my career being Freddie Mercury’s bride. He kind of made it, and I was just so thrilled that I was there by his side and was a part of it.”
At the end of the evening, Mercury and Seymour made their way to the hotel where the reception was being held, still dressed as the bride and groom. Astonished hotel guests recognized the couple and photographed them, believing they were witnessing a celebrity wedding. Freddie, finding it very amusing, did nothing to dissuade them. He did suggest they should change their clothes.


























