“How to be a good wife though married” – Swan Soap Ad, 1944

“How to be a good wife though married” by Gracie Allen, for Swan Soap, 1944.

GIVE HIM A LITTLE PRIVACY

• Husbands don’t want a wife around all the time.

When he’s bathing the baby, don’t sit next to him and read aloud from your mystery story. Just make sure baby’s bathed with Swan Soap. It’s pure and castiles, mild as May.

DON’T MAKE HIM FEEL CHEAP

• Every man likes to feel he can afford the best. So when hubby’s washing dishes, see he gets Swan.

If whips up creamy suds like sixty, won’t make his hands rough.

He’ll take pride in his work, too, when he sees how Swan makes dishes sparkle!

BE INTERESTED IN HIS WORK

• Don’t just talk about your interests. When he’s washing your undies or his, compliment him for using Swan Soap.

Tell him how its baby-gentle suds help keep precious things like new.

That’s make him happy ’cause he won’t have to keep buying you new things.

MAKE HIM RELAX

• Insist on his taking it easy once in a while.

Just before you turn off the bed lamp, hand him a cake of Swan Soap. Then make him take a nice, relaxing bath.

When he sees how swell Swan lathers up – even in the hardest water – he’ll send you posies every day.

SEE WHAT HAPPENS

• See how Swanderful being married can be. Make friends with Swan Soap.

Then you’ll be 4 times merrier, ’cause Swan’s four swell soaps in one! Swan the baby, Swan yourself, Swan the dishes, Swan your duds.

And you’ll Swan happily ever after!