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March 5, 2024

Women Gas Station Attendants in the 1940s

August 8, 1941 – Chestnut Hill, Pennsylvania: Wearing smart uniforms, the first group of girl gasoline station attendants hired by the Sun Oil Company to take the place of men going into defense industries and the Army.

Suzy Parker: One of the First Superstars of Fashion Profession

Born 1932 as Cecilia Ann Renee Parker, American model and actress Suzy Parker was active from 1947 until 1970. Her modeling career reached its zenith during the 1950s, when she appeared on the covers of dozens of magazines and in advertisements and movie and television roles.

Suzy Parker as a model in the early 1950s

Parker appeared in advertisements for Revlon and many other cosmetic companies, including Solo Products, the largest hair care product company in the country at the time. (Models did not have exclusive cosmetic company contracts until Lauren Hutton and Karen Graham in the early 1970s).

In 1956, at the height of her modelling career, Parker became the first model to earn $100,000 per year ($1,076,000 today). A song that The Beatles wrote for her, though not released on record, appeared in their 1970 documentary film Let It Be, which won the Academy Award for Best Original Score.

Parker died in 2003, at age 70, in Montecito, California. Take a look at these stunning photos to see portraits of a young Suzy Parker as a model in the early 1950s.

Suzy Parker in enamel blue on black crêpe dress, the blue is built into the bodice then flows from the waist as free panel, by Mallinson from design by Jean Dessès, photo by Lillian Bassman, Harper's Bazaar, September 1951

Suzy Parker in gray silk shantung halter dress with white passementerie bib with white ball fringe that is detachable by Cohama, photo by Genevieve Naylor, Harper's Bazaar UK, June 1951

Suzy Parker in lovely gown of Bianchini white silk chiffon worn with apple-green taffeta stole by Irene, Kodachrome by Richard Avedon, Harper's Bazaar, April 1951

Suzy Parker in pretty Enka rayon organza dress by Filcol, photo by Francesco Scavullo, Harper's Bazaar, November 1951

Suzy Parker in silk shantung dress with white embroidered detail by Cohama, photo by Genevieve Naylor, New York, 1951

March 4, 2024

25 Vintage Advertisements of Jantzen Swimwear From the 1940s

In 1910, Portland Knitting Company began in downtown Portland, Oregon, with a few hand-knitting machines above a tiny retail store. Little did founders Carl Jantzen, Roy and John Zehntbauer know that they would achieve both fame and controversy as swimwear pioneers. Producing a wool suit for a rowing team they began offering “bathing suits” in their catalog. Knit on sweater cuff machines, the suits became popular with swimmers. The demand increased for those “Jantzens” and the company name was changed in 1918 to Jantzen Knitting Mills. The suits were made of 100% pure virgin wool. Matching stockings and stocking cap completed the costume of the day. Early advertisements guaranteed the famous rib-stitch “gives that wonderful fit.”


A national advertising campaign included billboards in San Francisco and Los Angeles. Cutouts and decals of the red Diving Girl appeared on windshields of automobiles across the country. Sales during the decade spread throughout Europe, the Americas and Asia. The red Diving Girl icon had become an international symbol. The Jantzen Swimming Association sponsored swimming education and clean water programs across the country. Endorsements by celebrities began with 1924 Olympic Games champions Johnny Weismuller and Duke Kahanamoku of Hawaii. Fashion became increasingly important. “Color Harmony,” a range of colors and color combinations, was introduced to suit the coloration of every swimmer.

Jantzen catalogs featured upcoming movie stars, including Loretta Young, Joan Blondell, Ginger Rogers, and Dick Powell. National magazines such as Esquire, the Saturday Evening Post, Life, and Colliers published advertisements illustrated by George Petty, who became famous for his air-brush depictions of handsome men and shapely women. Jantzen’s philosophy of flattering the female form defined the company. In 1931, the introduction of the “Shouldaire” allowed strap-free tanning. An internal drawstring above the bustline allowed the shoulder straps to be dropped. The concept of “Molded Fit” defined the bustline. Lastex, a rubberized yarn, was blended into the fabric to allow better give to the suit. Synthetics, such as rayon, appeared with cotton or silk. Later in the decade, woven patterned fabrics in many color combinations made their debut.

Business perked up in 1941 after Jantzen added sweaters, foundations (girdles) and active sportswear to its basic line. In December of that year, the attack on Pearl Harbor changed the economic picture through 1945. Production of civilian goods declined while military orders increased. Military items produced by Jantzen included sweaters, swim trunks, sleeping bags, gas mask carriers, and parachutes. With the war's end, the company stressed new styling by nationally known designers such as Louella Ballerino. Nylon was a preferred fabric. The bikini introduced in France in 1946, set the style for brevity in swimwear and became a worldwide fashion classic.

Here, a collection of 25 wonderful adverts of Jantzen swimwear from the 1940s:






A Gallery of 50 Vintage Portraits of Beautiful Women in Photo Booth From Between the 1920s and 1940s

A photo booth is a vending machine or modern kiosk that contains an automated, usually coin-operated, camera and film processor. Today, the vast majority of photo booths are digital.


In the 1920s and 1930s, photo booths became popular. Photo booths became popular in amusement parks, arcades, and other public places during the 1920s and 1930s. They were regarded as a novelty and a means for people to have fun.

In the 1960s, the modern photo booth was invented. The modern photo booth, with a larger format and faster processing time, was invented in the 1960s. These photo booths were more sophisticated and allowed for greater pose and background flexibility.

Popularity has risen due to the advancement of digital technology. Because of the advancement of digital technology, the photo booth has seen a resurgence in popularity in recent years. Digital cameras and printers are frequently used in modern photo booths, allowing for higher quality photos and a wider range of options. Furthermore, the rise of social media has made it easier for people to share their photo booth pictures with friends and family.

Below is a gallery of 50 vintage portraits of beautiful women taken in photo booths from between the 1920s and 1940s:






45 Beautiful Found Photos of a Mystery American Woman in the 1940s

The 1940s saw two distinctive styles in women's clothing. From the beginning of World War II in 1939 till the dawn of the New Look in 1947, women’s dresses were knee-length and featured padded shoulders - one of the few adornments in clothing that was otherwise simple, thanks to wartime rationing.


Sportswear became more common and women used a lot of ingenuity in mixing separates to make a wardrobe seem more diverse than it was. Homemade accessories and elaborate curls allowed women to show their flair without expense or waste. Hats, especially made from fabrics recycled from older pieces, went wild.

Silhouettes were austere, but even in suits or factory overalls, curls and bright lipstick kept the look feminine. With jackets shorter, the peplum became hugely popular, helping to narrow the hips while showing off a trim waist. Clothes were simple and practical, but women still managed to look attractive even during the hardest days of the war.

These vintage photos were found by Shane Egan that show portraits of a beautiful woman from Connecticut or New York in the 1940s.






Car Accident at Westgate Service Station in Annandale, Sydney, January 1940

January 1, 1940, Westgate Service Station in Annandale, Sydney: 1938 Ford V8 hits parked 1935 Ford Model C (four cylinder), lifting it up onto footpath and into petrol pumps; it takes out one pump and ends up against another pump; fire was put out fairly quickly by fire trucks from two stations. There was no one in the Model C at the time and the V8 driver was charged with drink driving.




Stunning Fashion Photography by Herbert Matter in the 1940s and ’50s

Born 1907 in Engelberg, Swiss American photographer and graphic designer Herbert Matter went to the United States in 1936 and was hired by legendary art director Alexey Brodovitch. Work for Harper’s Bazaar, Vogue and other magazines followed.

Fashion photography by Herbert Matter in the 1940s and ’50s

From 1946 to 1966, Matter was design consultant with Knoll Associates. He worked closely with Charles and Ray Eames. From 1952 to 1976, he was professor of photography at Yale University and from 1958 to 1968, he served as design consultant to the Solomon R. Guggenheim Museum in New York and the Museum of Fine Arts in Houston. He was elected to the New York Art Director’s Club Hall of Fame in 1977, received a Guggenheim Fellowship in photography in 1980 and the AIGA medal in 1983.

Matter was known for his pioneering use of photomontage in commercial art. His innovative and experimental work helped shape the vocabulary of 20th-century graphic design. He died in 1984, aged 77. These stunning photos were taken by Herbert Matter that show fashion portraits of classic beauties in the 1940s and 1950s.

French model and socialite Odette photographed by Herbert Matter for cover of Harper’s Bazaar, June 1940

Lisa Fonssagrives photographed by Herbert Matter to illustrate scented oils by Elsa Schiaparelli, Vogue, November 15, 1943

Katherine Cassidy in bare-shouldered afternoon dress of delicately tucked beige chambray by Mildred Orrick, photo by Herbert Matter, Vogue, December 1, 1946

Katherine Cassidy is wearing a summer hood with flying streamers of white rayon straw cloth by Suzy, U.S.A. at Saks Fifth Avenue, photo by Herbert Matter, Vogue, June 1, 1946

Model in a strapless summer dress with tucked and gathered bodice by Mildred Orrick, photo by Herbert Matter, Vogue, December 1946




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