Born in Neuchâtel in 1888, Swiss artist Eric de Coulon studied architecture at the ETH in Zurich before moving to Paris, where he spent most of his professional life. He is best remembered for having invented the “lettre sujet” (letter – subject), which entailed building the images of products he was promoting using the gigantic letters of their names.
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Vintage posters designed by Eric de Coulon |
In a totally different manner, Coulon also designed tourist posters, which always reflect an elegant and graceful Art Deco style. His posters “are particularly effective in the way they create an image in which textual and visual elements become virtually inseparable”. He created some strong and dynamic poster with a brilliant sense of composition for the Klausenrennen, the most famous of all the Alpine mountain-climbing car races which was from 1922 to 1934.
Coulon died in 1956 at the age of 68. Here below is a set of impressive vintage posters designed by Eric de Coulon.
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Neuchatel Plage, 1925 |
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Schweiz VI Internationales Klausen Rennen, August 1927 |
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Jeunes gens qui hésitez sur le choix d'une profession, Engagez-vous dans les Troupes de la Métropole, 1928 |
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Schweiz Zermatt Gornergrat, 1928 |
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Allevard les Bains, circa 1930 |
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Collas Chocolat, Tours, circa 1930 |
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Les États-Unis, 1930 |
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Neuchatel, Chaumont, circa 1930 |
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Réveillon Félix Potin cadeaux, circa 1930 |
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Alpes & Jura, circa 1933 |
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Bravo Papa, Alpes & Jura, circa 1935 |
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Flims, Graubünden - Grisons, 1935 |
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Zellers Tierheilmittel, 1935 |
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Braunwald, Gumen-Sesselbahn, Schweiz-Suisse-Switzerland, 1937 |
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Flims, Graubünden - Grisons, 1937 |
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Fresh from the Alps... Bear Brand Natural Swiss Milk, 1937 |
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Revue, 1945 |
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Zeller Remèdes Vétérinaires, 1948 |
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Zellerbalsam-Salbe gegen Verletzungen und Hautschäden, 1948 |
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Aiutate la Croce Rossa Svizzera, 1949 |
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