These young American women can be seen as they started off on a bicycle tour, and they are holding their box cameras so they can click some pics along the way.
Kodak introduced the first commercially successful box camera with roll film in May 1888. Their advertising slogan was “You press the button – we do the rest.” It was an easy to use camera, suitable for everyone, and users could take a whole series of photos without having to reload the camera.
Today is the start of a long holiday weekend, and we expect that many Americans will be going on similar bicycle journeys, over 120 years later, using smartphones instead of box cameras to capture memories.
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