The seventies was a decade of cool motorcycles, but wacky, corny and overtly sexist advertisements, as they were, like in the sixties, made to target the male consumers. On the cover there was usually a pair of a typical 70’s style macho dude, dressed in an open leather jacket, a collared blue shirt, bell-bottom trousers and heeled boots and a groovy chick in sexy clothes. The selling feature here was, undoubtedly, getting a motorcycle equaled to a man’s sure ticket to getting the ladies.
Take a look back through these 26 vintage ads below:
Take a look back through these 26 vintage ads below:
This site has no room to chastise others about being overtly sexist.
ReplyDeleteThat is for sure!
DeleteOne post down they are showing most of the breasts of an underage girl even!
I wanted the Ducati but ended up buying a Honda Gl 1000 ... what went wrong along the way.
ReplyDelete