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March 16, 2021

Beautiful Covers of Flair, the Most Lavishing Magazine of the 1950s

Flair had a limited run in only one year, from February 1950 to January 1951. After twelve avant-garde issues filled with stunning artworks, stories and articles contributed by the likes of Jean Cocteau, Tennessee Williams, Simone de Beauvoir, Gloria Swanson, Eleanor Roosevelt, Rufino Tamayo, Bernard Baruch, Gypsy Rose Lee, Lucien Freud, Salvador DalĂ­, Colette, Saul Steinberg, Ogden Nash, and even Winston Churchill, among others, it was forced to cease publication, as the magazine’s profit failed to surpass its cost.

“But Flair, incorporating cutouts, fold-outs, pop-ups, removable reproductions of artworks and a variety of paper stocks of different sizes and textures,” described The New York Times, “was simply too expensive to produce, even though it sold for 50 cents a copy when Time and Life were selling for 20 cents.” When the magazine had to fold, it was estimated that it had lost $2.5 million.

Take a look at 12 stunning covers of the short-lived but influential magazine:


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