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November 30, 2018

Kodachrome Girls: 40 Extraordinary Color Snapshots That Capture Everyday Women’s Style of the 1940s

Vintage style captured in amateur Kodachrome photographs showing genuine everyday women’s clothing, hair and makeup looks taken in the 1940s era.

There is an era captured in photography which engenders more nostalgia perhaps than any other in the 20th century and these are the Kodachrome years.

Kodachrome film was a 35 mm film or transparency containing three layers producing the primary colors. It was one of the first successful color materials and was used for both cinematography and still photography. For many years Kodachrome was widely used for professional color photography, especially for images intended for publication in print media. Because of its complex processing requirements, the film was sold process-paid in the United States until 1954 when a legal ruling prohibited this. Elsewhere, this arrangement continued.

Due to the growth and popularity of alternative photographic materials, its complex processing requirements, and the widespread transition to digital photography, Kodachrome lost market share. Its manufacture was discontinued in 2009, and processing ended in December 2010.

(via Glamour Daze)



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