Chéri Hérouard (1881–1961) was a prolific French illustrator who became a defining figure of the “Golden Age” of French magazine art. He is most famously associated with the iconic publication
La Vie Parisienne, where he contributed breathtaking illustrations for over 40 years.
Hérouard was a master of the Art Deco style, known for his incredible precision, elegant line work, and a distinctively playful, often mischievous, sense of storytelling. His work often featured ethereal, doll-like women in elaborate, imaginative costumes or whimsical, flirtatious settings.
Beyond mere fashion, his illustrations captured the “Joie de Vivre” of early 20th-century France, blending high-society glamour with a dreamlike, theatrical aesthetic that remains highly collectible today.
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| La Vie Parisienne, "Madelon", circa 1915 |
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| La Vie Parisienne, April 3, 1915 |
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| La Vie Parisienne, circa 1915 |
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| La Vie Parisienne, May 1, 1915 |
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| "La Casque d'un Poilu de 1417", La Vie Parisienne, 1917 |
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| Un Permissionnaire de la Classe 1417" La Vie Parisienne, December 1917 |
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| "Au Musée de l'Armée en... 2918", La Vie Parisienne, September 14, 1918 |
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| "La Première Minute de Dix Jours de Bonheur", La Vie Parisienne, April 1918 |
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| "Le dernier article de Paris", La Vie Parisienne, March 30, 1918 |
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| "Pluviose", La Vie Parisienne, circa 1920 |
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| "Tout à la Chine ou Le Dernier Dada", La Vie Parisienne, 1920 |
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| Autumn nymph, circa 1920 |
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| La Vie Parisienne, "Péché de Printemps, Flagrant Délit", May 22, 1920 |
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| La Vie Parisienne, circa 1920 |
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| "La Sirène Envieuse — Ah? Avoir des jambes et pouvoir danser?", La Vie Parisienne, 1921 |
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| "Le roi est mort — Vive les reines!", La Vie Parisienne, 1922 |
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| "Quel entrain, belle bacchante", La Vie Parisienne, 1922 |
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| "La Première Feuille — Avertissement Sans Frais", La Vie Parisienne, October 1924 |
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| La Vie Parisienne, October 11, 1924 |
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| "Dentelle d'Automne — Robe d'arrière saison", La Vie Parisienne, November 1925 |
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| "Le Chasseur en Péril ...ou le Loup Ravissant", La Vie Parisienne, 1925 |
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| "Le Seigneur Carnaval Roi de Bombanée", Cover of La Vie Parisienne, 1925 |
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| "Un appel dans la brume", La Vie Parisienne, January 1925 |
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| La Vie Parisienne, "Le Monde Renversé", July 1925 |
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| "Les présages de l'été — À chacun selon ses mérites", Cover of La Vie Parisienne, June 1926 |
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| La Roseraie, La Vie Parisienne, July 4, 1926 |
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| "À Malin Maligne et Demie", La Vie Parisienne, 1927 |
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| "Fantaisie Romantique", La Vie Parisienne, May 21, 1927 |
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| "Les Rois S'Amusent", La Vie Parisienne, Jan. 7, 1928 |
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| La Vie Parisienne, February 22, 1930 |
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