Tempo (literally Time) was an illustrated weekly news magazine published in Milan, Italy, between 1939 and 1976 with a temporary interruption during World War II. The magazine was launched by the Mondadori family (Alberto/Arnoldo Mondadori’s group) and later associated with other publishers; notable editorial figures connected with the title include Alberto Mondadori and journalists of the era. Tempo was part of Mondadori’s expansion of mass-market weeklies in postwar Italy.
Tempo was modeled after prominent American magazines like Life and Newsweek, making it the first full-color illustrated magazine in Italy. It pioneered the use of “photo-texts,” a storytelling style that combined images with captions.
The 1950s–60s issues are notable for strong photographic covers and celebrity portraits — Hollywood and Italian film stars frequently appeared on the front (Marilyn Monroe, Sophia Loren and other movie names turn up on many issues and collectors’ listings). The graphic approach and photography made Tempo visually influential in Italy’s postwar magazine scene.
During the 1940s–60s Tempo was among the leading weekly titles shaping public discussion of politics, culture and popular life. It’s often referenced in studies of Italian mass media and graphic design of the period (the magazine is cited in histories of Mondadori and of Italian magazine design). Copies and covers are now collectible and often appear in archives, auctions and vintage-magazine sales.
Below is a collection of 15 wonderful Tempo covers that featured Sophia Loren from between the 1950s and 1960s:
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lovely
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