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October 17, 2024

35 Vintage Photos That Show Display Windows in the 1930s

A display window is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. Usually, the term refers to larger windows in the front façade of the shop.

The first display windows in shops were installed in the late 18th century in London, where levels of conspicuous consumption were growing rapidly. Retailer Francis Place was one of the first to experiment with this new retailing method at his tailoring establishment in Charing Cross, where he fitted the shop-front with large plate glass windows. Although this was condemned by many, he defended his practice in his memoirs, claiming that he “sold from the window more goods...than paid journeymen’s wages and the expenses of housekeeping”.

Display windows at boutiques usually have dressed-up mannequins in them. Here below is a vintage photo collection that shows display windows in the 1930s.

Camera store, 1934

Chocolate store, 1934

Embroidery store, 1934

Floor carpet store, 1934

Garden store, 1934

Glove store, 1934

Men's fashion store, 1934

P & C store, 1934

Scandinavian men's fashion store, 1934

Shoe store, 1934

Silk store, 1934

Sports store, 1934

Textile store, 1934

Textile store, 1934

Tie store, 1934

Tool store, 1934

Travel store, 1934

Umbrella store, 1934

Umbrella store, 1934

Women's fashion store, 1934

Women's fashion store, 1934

Baby store, 1937

Children's fashion store, 1937

Children's fashion store, 1937

Linen store, 1937

Lingerie store, 1937

Lingerie store, 1937

Men's fashion store, 1937

Men's fashion store, 1937

Men's shirt store, 1937

Shoe store, 1937

Shoe store, 1937

Sock store, 1937

Straw hat store, 1937

Women's fashion store, 1937

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