TGI Fridays is an American restaurant chain focusing on primarily American cuisine and casual dining. The first Fridays opened on the corner of 63rd+1st in New York, 1965 with the timeless promise “In here, it’s always Friday.” Inspired by the Barnum & Bailey Circus and with an ambition to put on the “greatest show on earth” a red & white striped phenomenon was born.
In 1965, Alan Stillman opened the first TGI Fridays restaurant in Manhattan. He lived on 63rd Street between First and York Avenues, in a neighborhood with many airline stewardesses, fashion models, secretaries, and other young, single people on the East Side of Manhattan near the Queensboro Bridge. He hoped that opening a bar would help him meet women. Stillman’s choices for socializing were non-public cocktail parties or guys’ beer-drinking hangout bars that women usually would not visit; he recalled that “there was no public place for people between, say, twenty-three to thirty-seven years old, to meet.” He sought to recreate the comfortable cocktail party atmosphere in public despite having no experience in the restaurant business.
TGI Fridays was one of the first to use promotions such as ladies’ night, and Stillman achieved his hopes of meeting women; “Have you seen the movie Cocktail? Tom Cruise played me!...Why do girls want to date the bartender? To this day, I’m not sure that I get it.” He and the restaurant benefited from its location—according to Stillman, 480 stewardesses lived in the apartment building next door—and received publicity in national magazines. TGI Fridays became so popular that it had to install ropes to create an area for those waiting in line, also unusual at the time for a restaurant. A competitor, Maxwell’s Plum, opened across the street, and others soon followed.
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