Amazing Fernet-Branca Ad Posters in the Early 20th Century

Fernet-Branca is an Italian brand of fernet, a style of amaro or bitters. It was formulated in Milan in 1845, and is manufactured there by Fratelli Branca Distillerie.

Fernet-Branca ad posters in the early 20th century

Fernet-Branca is often consumed neat as a digestif, or as a mixing component (usually supportive and not as the primary ingredient) in cocktails such as the Toronto.

In Argentina fernet con coca–Fernet-Branca with Coca-Cola–is a popular drink. Some sources report that over 75% of all fernet produced worldwide is consumed there.

In the United States it has been referred to as “The Bartender’s Handshake”. It is estimated that 35% of all Fernet-Branca imported into the US is consumed in San Francisco.

Here below is a set of amazing ad posters of Fernet-Branca in the early 20th century.

Fernet Branca Bitters, The Three Graces Cocktail, circa 1900

Fernet Branca-Indispensabile in tutte le famiglie, circa 1900

Fernet-Branca, Amaro Tonico, Milano, circa 1900s

Fernet-Branca, dei Fratelli Branca, circa 1900

Fernet-Branca, dei Fratelli Branca, Milano, 1900

Fernet-Branca, Flli. Branca, Milano, circa 1900

Fernet-Branca, Flli. Branca, Milano, circa 1900

Fernet-Branca, Milano, circa 1900s

Fernet-Branca, Milano, circa 1900s

Fernet Branca, Originators and Sole Proprietors, 1901

Fernet-Branca dei Flli. Branca, Milano, 1902

Fernet-Branca, 1902

Fernet-Branca dei Flli. Branca, Milano, 1903

Fernet-Branca Flli. Branca, Milano, 1904

Fernet-Branca, 1904

Fernet Branca-Exposizione Internazionale di Milano, 1906

Fernet Branca, Villaggio, 1906

Fernet Branca dei Flli Branca, Milano, 1907

Fernet-Branca dei Fratelli Branca di Milano, 1907

Fratelli Branca, fabbrica, Milano, 1907

Fernet-Branca dei Flli. Branca, Milano, 1908

Fernet Branca, Apéritivo, Digestivo, Il Re degli Amari, 1909

Ad for Fernet-Branca, 1910

Fernet Branca dei Flli. Branca, Milano, circa 1910s

Fernet Branca, Aperitivo Digestivo, circa 1910s