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July 10, 2024

22 Amazing Vintage Ads of 1957 Chevrolet

The 1957 Chevrolet is a car that was introduced by Chevrolet in September 1956 for the 1957 model year. It was available in three series models: the upscale Bel Air, the mid-range Two-Ten, and the One-Fifty. A two-door station wagon, the Nomad, was produced as a Bel Air model. An upscale trim option called the Delray was available for Two-Ten 2-door sedans. It is a popular and sought after classic car. These vehicles are often restored to their original condition and sometimes modified. The car’s image has been frequently used in toys, graphics, music, movies, and television. The ’57 Chevy, as it is often known, is an auto icon.

Initially, General Motors executives wanted an entirely new car for 1957, but production delays necessitated the 1955–56 design for one more year. Ed Cole, chief engineer for Chevrolet, dictated a series of changes that significantly increased the cost of the car. These changes included a new dashboard, sealed cowl, and the relocation of air ducts to the headlight pods, which resulted in the distinctive chrome headlight that helped make the 1957 Chevrolet a classic. Fourteen-inch wheels replaced the fifteen-inch wheels from previous years to give the car a lower stance, and a wide grille was used to give the car a wider look from the front. The now famous 1957 Chevrolet tailfins were designed to duplicate the wide look in the rear. Bel Air models, though maintaining the same chassis, powertrains, and body, were given upscale gold trim: the mesh grille insert and front fender chevrons, as well as the “Chevrolet” script on the hood and trunk, were all rendered in anodized gold. The 1957 Chevrolets did not have an oil pressure gauge or a voltmeter. The base engine was an inline 6-cylinder called the Blue Flame Six. The engine was smoother running than the V-8. Carburetion came from a single one-barrel carburetor.

From a numbers standpoint, the 1957 Chevrolet wasn’t as popular as General Motors had hoped. Despite its popularity, rival Ford outsold Chevrolet for the 1957 model year for the first time since 1935. The main cause of the sales shift to Ford was that the 1957 Chevrolet had tubeless tires, the first car to have them. This scared away sales to Ford as many people did not initially trust the new tubeless design. Also Ford’s introduction of an all-new body styling that was longer, lower, and wider than the previous year’s offerings helped Ford sales.

However, the 1957 Ford — with the exception of the rare retractable hardtop model — is not nearly as prized by collectors today as the 1957 Chevrolet. Throughout the 1960s and 1970s, the 1957 Chevrolet was a popular used car and highly prized “street machine” or hot rod in 1957 terms. It was the final year of the “shoebox” Chevrolet, as 1958 saw the introduction of a much larger and heavier “X” framed Chevrolet. The ideal size of the 1957, combined with its relatively light weight compared to newer full-sized cars, made it a favorite among drag racers. The engine bay was big enough to fit GM’s big-block engines, first introduced in 1958 and popularized in the 1960s by the Beach Boys in the song “409.” The relatively simple mechanical attributes of the car made it easy to maintain, customize, and upgrade with components such as disc brakes and air conditioning.

Although restored original examples are increasingly rare, modern customizers and restorers are creating fast, powerful, ultra-modern hot rods that are winning the 1957 Chevrolet a whole new generation of fans. As original cars become harder to find, fiberglass and all-steel reproductions (EMI in Detroit, Michigan was the first to build restoration bodies using original firewalls with VIN numbers - the steel reproduction bodyshells are manufactured by Real Deal Steel in Sanford, Florida, using reproduction sheetmetal) are making it possible for future generations to enjoy the 1957 Chevrolet.






















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