Ever heard of a floating Beetle? Well, the original VW Beetle could indeed float on water for a few minutes. A commercial in 1972 explained how this is possible. To stop people from trying this at home, they added the slogan: “The VW will definitely float, but it will not float indefinitely.”
Quoted from Lew Wood, the actor in the commercial:
“They hired a stuntman to drive the VW into the water. However, [director] Norm Greiner suddenly woke up to the fact that I had to deliver that last line ‘Now, what other car gives you this kind of quality at this kind of price?’ from the car! I said, ‘Norm, l’m a sailor, l’m at home on the water. I’ll drive it in!’
“I splashed it three times. We used three identical Beetles, all burnt orange in color. Splashed two of them alternately, the third never got wet and was used for ‘beauty shots.’ Swimmers went in to tow them back to shore after each take.”
At the end of the commercial, you can watch a Beetle being driven into the water. Text overlay reads: “The VW will definitely float, but it will not float indefinitely.”
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