Born 1898 in Vienna, Austrian graphic designer and painter Joseph Binder established his own studio, Wiener Graphik, in Vienna in 1924. His designs were also celebrated in the leading German design publication
Gebrauchsgraphik. Natural images portrayed through geometric forms and flat colors were defining characteristics of the work he created during his Viennese period.
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| Posters designed by Joseph Binder |
In the early 1930s, Binder increasingly set his sights on the United States after he was invited to lecture at the Chicago Art Institute and the Minneapolis School of Art. Throughout the 1930s, Binder’s international reputation continued to grow, fueled by the presence of his posters in exhibitions from New York to Tokyo. In 1938, he officially closed his Vienna studio two years after moving to the United States.
Binder was noted for his refined, stylized images and high-impact colors. Some of his best known works include posters for the 1939 New York World’s Fair, the U.S. Army Air Corps and the American Red Cross. He retired in 1963 and turned his focus to painting.
Binder died of a heart attack while installing an exhibition of his paintings in Vienna in 1972. Here below is a set of vintage posters designed by Joseph Binder.
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| Musik und Theaterfest, der Stadt Wien, 1924 |
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| Stoewer 8, 1928 |
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| Norddeutscher Lloyd Bremen, Lloyd-Express, 1929 |
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| Kattus Hochriegl-Sekt, Die hohe Qualität, circa 1930s |
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| Gebrauchsgrafik, International Advertising Art, June 1931 |
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| Vanity Fair, July 1933 |
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| House & Garden, March 1936 |
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| Fortune Magazine, July 1937 |
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| In 1939 - The New York World's Fair, 1937 |
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| Woman's Home Companion, October 1937 |
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| Fortune, May 1938 |
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| Woman's Home Companion, January 1938 |
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| New York World's Fair, 1939 |
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| Association of American Railroads, Washington D.C. 6, circa 1940s |
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| Hotel Futura, 1943 |
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| Labor - Step Into This Picture, 1944 |
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| Graphis Magazine, Zürich, 1948 |
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| United Air Lines, Chicago, Art Institute Lion, 1948 |
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| American Junior Red Cross - Enroll For Service, circa 1950s |
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| American Junior Red Cross - We Will Help, circa 1950s |
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| American Junior Red Cross, circa 1950s |
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| Del-Ka für Schöne Tage, circa 1950s |
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| Jantzen, circa 1950 |
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| United Air Lines, Colorado, circa 1950 |
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| United Air Lines, Washington D.C., circa 1950s |
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| Answer the call, join and serve (Red Cross), circa 1952 |
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| Since this time yesterday (Association of American Railroads), circa 1954 |
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| United Air Lines, New England, 1957 |
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| United Air Lines, New York, 1957 |
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| United Air Lines, San Francisco, 1957 |
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| United Air Lines, Southern California, 1957 |
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| Arabia Tee, circa 1960 |
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| Season's Greetings - U.S. Coast Guard, 1961 |
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