Born 1883 as Emil Kahn in Cannstatt, German graphic designer, type designer, professor, interior designer, and artist Lucian Bernhard was influential in helping create the design style known as
Plakatstil (Poster Style), which used reductive imagery and flat-color as well as
Sachplakat (‘object poster’) which restricted the image to simply the object being advertised and the brand name. He was also known for his designs for Stiller shoes, Manoli cigarettes, and Priester matches.
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| Posters designed by Lucian Bernhard in the 1910s |
Though Bernhard studied briefly at the Akademie in Munich, he was largely self-taught. He moved to Berlin in 1901 where he worked as a poster designer and art director for magazines. In 1920, he became a professor at the Akademie der Künste until 1923, when he emigrated to New York City.
In 1928, Bernhard opened the Contempora Studio with Rockwell Kent, Paul Poiret, Bruno Paul, and Erich Mendelsohn where he worked as a graphic artist and interior designer. In Germany, Bernhard’s typefaces were initially favored by the Nazi Party, but were later banned under the mistaken assumption that he was Jewish (largely due to his Jewish-sounding birth name).
Later in life, Bernhard worked primarily as a painter and sculptor until his death in 1972. Here below is a set of impressive posters designed by Lucian Bernhard in the 1910s.
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| Cigarette Manoli, 1910 |
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| Förthöfer Qualitäts-Kornbranntwein, 1910 |
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| Frauenrätsel, 1910 |
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| Lucha Cigars, circa 1910 |
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| Osram Azo, circa 1910 |
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| Ranniger's, circa 1910 |
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| Thusnelda Margarine, circa 1910 |
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| Der neue Bosch Magnet, circa 1911 |
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| Internationale Automobil-Ausstellung Berlin, 1911 |
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| Manoli Gibson Girl, 1911 |
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| Meister-Ringkämpfe, 1911 |
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| Borussia Malzbier, circa 1912 |
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| Cords, Berlin, 1912 |
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| Excelsior, Gummi-Absatze, 1912 |
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| Manoli Kardash Cigaretten, 1912 |
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| Meinl Kaffee, 1912 |
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| Novelta Cigarettes, 1912 |
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| Oigee Binocoli, 1912 |
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| Adler, 1913 |
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| Adler, 1913 |
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| AEG Flammeco-Lampen für Fabrikbeleuchtung, 1913 |
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| Bosch-Licht, 1913 |
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| Stiller Shoes, 1913 |
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| Bosch Spark Plug, 1914 |
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| Heine-Mann, 1914 |
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| Klein-Adler, 1914 |
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| Manoli Dandy, 1914 |
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| Pelikan Schreibband, Günther Wagner, Hannover, 1914 |
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| Der Panther, 1915 |
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| Plakate Heraus!, 1915 |
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