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November 1, 2023

10 Cool Vintage Camaro Ads From the 1960s and 1970s

The Camaro was first shown at a press preview in Detroit on September 12, 1966, and later in Los Angeles, on September 19, 1966. The public introduction of the new model was on September 26, 1966. The Camaro officially went on sale in dealerships on September 29, 1966, for the 1967 model year.

As a result, the first-and second-generation Camaros got some of the best ads we’ve ever seen. Check ‘em out!

1. Encore

We couldn’t have thought of a more brilliant way for an auto manufacturer to introduce a new model. We’re also impressed by how Chevy managed to effortlessly advertise two different models on one page. The Camaro’s debut couldn’t have been more perfect.

2. Masked Marvel

Here’s another 1967 ad, introducing the Camaro SS 350. The copy is just as alluring as the title and the pictures, and it succeeded in making us want to go out and buy a ’67 SS 350. Anybody selling one?

3. Dear Competition: You Lose

Oh, the burn! This ad has some merit to it because the 1969 Camaro beat all of the other muscle cars that year when it won the Car and Driver readers’ choice award. Take that, competitors!

4. It’s Like Frosting on the Frosting

This has to be some of the most brilliant copy we’ve ever seen in an ad. Go ahead and read it. You won’t regret it.

5. How the Captain of the Titanic Felt

This ad – with its witty title that probably wouldn’t today – just screams “1970” and we love it. The artist clearly put a lot of effort into all the drawings. We’re pretty sure this ad alone put the Camaro's competition on edge.

6. Building a Better Way to See the USA

When 1972 rolled around, the Camaro had emerged from the Corvette’s shadow and was celebrated on its own merit. In fact, it was named one of the 10 best cars in the world by Road & Track magazine.

7. You Deserve a Car This Good

Chevrolet released the Camaro LT in 1973. They announced the big news by releasing this ad listing why the Camaro LT was so good you just gotta have it. It’s been almost 45 years, and we’re still sold on this car.

8. Looking for People Who Love to Drive

The bluntness in this ad is quite refreshing. And they’re 100% right: driving shouldn’t be as boring as riding an escalator. It should be fast, fun, and exhilarating. And in 1977, the new Camaro was the best choice for such an exciting driving experience.

9. Reach For the Sky

Here’s another Camaro LT ad, this time from 1978. We love how Chevy managed to convey the message that the ’78 Camaro LT was simply the best option on the market in four words: “Reach for the sky.” Genius.

10. Spread Your Wings

(This original article was published on H&H Classic Parts!)


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