Founded in 1879 in Philadelphia by brothers E. Irvin and Clarence Scott, the Scott Paper Company was the world’s largest manufacturer and marketer of sanitary tissue products with operations in 22 countries. Its products were sold under a variety of well-known brand names, including
Scott Tissue,
Cottonelle,
Baby Fresh,
Scottex and
Viva.
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| Scott’s Soft-Weve bath tissue ads in the late 1950s |
Consolidated sales of its consumer and commercial products totaled approximately $3.6 billion in 1994. The company was acquired by the Kimberly-Clark Corporation in 1995.
In 1957-59, Soft-Weve (by Scott) produced some beautiful fairytale style adverts for their toilet tissue. Featuring glamorous ladies wearing dresses specially designed to match the colorful toilet rolls they so decorously caress, it is easy to forget just what is being advertised!
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| Model is wearing ball gown by Scaasi for Scott 'Soft-Weve' bath tissue ad, 1958 |
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| Scott's Soft-Weve bath tissue ad campaign, Florentine satin negligee designed by Simonetta, 1958 |
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| Scott's Soft-Weve bath tissue ad campaign, gown designed by Count Sarmi, 1958 |
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| Scott's Soft-Weve bath tissue ad campaign, Jan Rylander in sky-blue satin and double chiffon by Fabiani, 1958 |
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| Scott's Soft-Weve bath tissue ad campaign, Mary Jane Russell in silk organza negligee, 1958 |
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| Scott's Soft-Weve bath tissue ad campaign, negligee gown designed by Howard Greer, 1958 |
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| Scott's Soft-Weve bath tissue ad campaign, nightgown of chiffon and French lace designed by Count Sarmi, 1958 |
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| Soft-Weve bath tissue ad campaign, Ruth Neumann Derujinsky in luxurious silk-net velvet banded negligee, 1958 |
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| Scott's Soft-Weve bath tissue ad campaign, Anne St. Marie in Count Sarmi's elegant pink crêpe de chine kimono, 1959 |
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| Scott's Soft-Weve bath tissue ad campaign, gold Sari coat over soft feminine trousers by Tina Leser, 1959 |
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| Scott's Soft-Weve bath tissue ad campaign, gown designed by Count Sarmi, 1959 |
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| Scott's Soft-Weve bath tissue ad campaign, gown designed by Yanni, 1959 |
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| Scott's Soft-Weve bath tissue ad campaign, nightgown designed by Bob Bugnand, 1959 |
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| Scott's Soft-Weve bath tissue ad campaign, nightgown designed by Ferreras, 1959 |
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| Scott's Soft-Weve bath tissue ad campaign, nightgown designed by Sybil Connolly, 1959 |
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| Scott's Soft-Weve bath tissue ad campaign, pearly-pink satin gown trimmed with sleeves and neckline of ermine by Hulitar, 1959 |
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