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May 23, 2023

Betty Grable’s Iconic Pin-Ups Taken by Frank Powolny in 1943 While Filming ‘Sweet Rosie O’grady’

While American soldiers were overseas fighting World War II, they longed for something that reminded them of home. They chose this picture of Betty Grable. Some liked her sexy figure; others thought she reminded them of that ideal “girl back home.” Whatever the reason, she was by far the number-one pin-up girl during that time.


Grable had just finished the movie Sweet Rosie O’Grady, and the studio needed some bathing suit shots. Grable herself remembers that “the session wasn’t going too well; Frank was trying to achieve something different. After about a dozen shots, he told me to turn my back to the camera and he would catch my face in profile. I obliged, turned my face toward the camera, and asked, ‘How about this?'” which was when Frank Powolny snapped his photo. Powolny remembers that:
“I asked Betty if she’d like to have a back shot, just to be different, She said, ‘Yes,’ and began to clown around. ‘You want it like this?’ she asked, posing. And I said, ‘Yeah.’ I made only two shots of that pose. It was the second shot that became famous.”
There are some who claim that Grable was pregnant at the time when this shoot happened but both her kids Victoria and Jessica’s birth dates wouldn’t match up. Victoria was born on March 4, 1944, and Jessica was born on May 20, 1947. It was doubtful that the pregnancy would have been showing in early 1943 if she conceived as late as June 1943. Also, Powolny took other photos of her facing the camera and it doesn’t appear to show a baby bump. When the studio released the photo it became the most requested picture in movie history.



FOX studios saw its potential and persuaded the US military to allow it to distribute 5 million postcards of this picture to American GIs fighting in the war. Soldiers soon had painted the picture on planes, bomber jackets, and barrack walls making it the most popular pin-up during the war.

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