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April 27, 2023

Fabulous Photos of Agneta Frieberg in the 1960s

Agneta Marianne Bengtsdotter Frieberg (1945–1971) was a Swedish fashion model and activist. She was known for her extensive editorial and commercial appearances throughout the 1960s, resulting in a decade-long career under the Ford Modeling agency.


In 1960, at the age of 14, Frieberg was signed by Eileen Ford to Ford Models. After relocating to California, she appeared on over 100 covers for publications including Vogue, Elle, Mademoiselle and Glamour, among others. She served as the face of Clairol’s Great Body product line from 1967 until her death.

Frieberg was often characterized by her signature waist-length hair and “girl next door” appeal. By the late-1960s, Frieberg had become less active as a model and focused more on her activist work in the anti-war and civil rights movements of the time.

In 1971, Frieberg fell from the top story of a hotel in Paris, France. She was rushed to the American Hospital of Paris, where she remained for four days before dying of injuries on 10 May. Her death was subject to widespread media coverage due to its odd circumstances, with conspiracies having developed over her cause of death.

In her lifetime, Frieberg was recognized as “one of the first supermodels” by publications including Glamour. Frieberg’s success in modeling lead to her receiving the third highest salary of a fashion model in her era, following behind Twiggy and Veruschka.

In 2011, The Agneta Frieberg Foundation was established in honor of Frieberg and her life.

Agneta Frieberg, photo by Milton Greene, Bahamas, 1962

Agneta Frieberg in Azurene EMBA mink coat designed by Emeric Partos for Bergdorf Goodman, photo by Virginia Thoren-Rice, Harper's Bazaar, October 1964

Agneta Frieberg in nightgown of Pedigree Chalure which is 50% nylon and 50% cotton by Sleep Ease, photo by William Helburn, Vogue, September 15, 1964

Agneta Frieberg, Wells jewelry ad, Vogue, December 1, 1964

Agneta Frieberg in hooded white terry velours parka, crossed at the throat and patch pocketed in front by Gotham Originals, photo by Francesco Scavullo, April 1965

Agneta Frieberg in magenta and navy blue plaid tweed suit over crêpe overblouse scarved and sashed by Davidow, crocheted beret by Halston, photo by Louis Faurer, Harper's Bazaar, September 1965

Agneta Frieberg in silk chiffon bathing suit and encircling skirt swimming with blue and green ferns by Elizabeth Arden, bracelet by KJL, photo by Francesco Scavullo, Harper's Bazaar, May 1965

Agneta Frieberg in silk chiffon harem pajamas tinted in green and lilac by Galitzine for Van Raalte at Elizabeth Arden, photo by Francesco Scavullo, Harper's Bazaar, May 1965

Agneta Frieberg in softly belled, narrow sleeved, black satin dress with canary diamond lights sparkling all over by Gustave Tassell, photo by Louis Faurer, Harper's Bazaar, November 1965

Agneta Frieberg in wool plaid suit with gold buttons and pleated skirt by Bill Blass for Maurice Rentner, matching crocheted beret by Halston, photo by Louis Faurer, Harper's Bazaar, September 1965

Agneta Frieberg wearing Germaine Monteil makeup and an orange dress by Sloat with matching headband, photo by Lionel Kazan, June 1965

Agneta Frieberg, photo by Sante Forlano, September 1965

Agneta Frieberg in a brilliant beaded and embroidered top over a skirt of pleated silk chiffon, exclusive to Rocha, turquoise and gold ring from Hooper Bolton, photo by Louis Faurer, Harper's Bazaar UK, June 1966

Agneta Frieberg in dramatic pure silk dress slit to the waist at the back, exclusive to Rahvis, rubies and pearl brooch from Hooper Bolton, hair by Derek Roe, photo by Louis Faurer, Harper's Bazaar UK, June 1966

Agneta Frieberg in jacquard cotton flower garden dress by Larry Aldrich, Flora McFlimsey doll hat by Maria Luisa Toscano for Bergdorf Goodman, photo by Louis Faurer, Harper's Bazaar, May 1966

Agneta Frieberg in polished cotton pinafore in pointilistic, crayon-colored dots by Bill Blass for Maurice Rentner, photo by Louis Faurer, Harper's Bazaar, May 1966

Agneta Frieberg in quilted cotton dress printed with roses in bloom on lollipop sticks with pinwheel bow by Geoffrey Beene, shoes by Evelyn Schless, photo by Louis Faurer, Harper's Bazaar, May 1966

Agneta Frieberg in silken smock printed with hollyhocks by Bill Blass for Maurice Rentner, matching beanie by Emme, shoes by Capezio, photo by Louis Faurer, Harper's Bazaar, May 1966

Agneta Frieberg, Revlon's 'Touch & Glow' liquid make-up ad, Vogue, April 1, 1967

Agneta Frieberg in cotton duck culotte dress in daffodil by Villager, Montego Bay, Jamaica, Vogue, January 1, 1968

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