Born 1900 in Bonnières-sur-Seine, French graphic designer Jean Carlu started his career as a professional poster-designer in 1919, after a competition by a producer of dental aids (Glycodont) in 1918.
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| Posters designed by Jean Carlu in the 1920s and ’30s |
Carlu was attracted by cubism and by the works of Juan Gris and Albert Gleizes. He was one of the first who realized that to fix a trademark in the minds of consumers a process needs to be gone through in which schematic forms and expressive colors are applied. These are the characteristics that give his posters and other works their distinguishable quality.
The fame of Carlu rests mainly on two posters: for Monsavon and for the Théâtre Pigalle. He also designed a pioneering label for the 1924 vintage of Château Mouton-Rothschild, and designed posters for the Container Corporation of America, Pan American Airways, and Air France.
Carlu died in 1997 in Nogent-sur-Marne. Here below is a set of vintage posters designed by Jean Carlu in the 1920s and 1930s.
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| "Le Gosse" ("The Kid"), 1921 |
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| Cycles Peugeot, 1922 |
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| Mouton Rothschild Identity, 1924 |
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| Monsavon, circa 1925 |
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| Odol, le Dentifrice Incomparable, circa 1925 |
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| Aquarium de Monaco, Musée Océanographique, 1926 |
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| Voyages Aériens, 1926 |
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| Au Bon Marché - 'Jouets Étrennes', 1927 |
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| Dentifrices Gellé, 1927 |
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| Pépa Bonafé, 1928 |
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| Larranaga Havana Cigars, 1929 |
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| Odeon, 1929 |
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| Théâtre Pigalle, 1929 |
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| Bijoux Fix, Mon Armure est en Or, circa 1930s |
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| Cuisine Electrique, Exquise, Propre, Pratique, circa 1930s |
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| Engagez Vous dans l’Armée Française, 1930 |
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| Feu du Ciel, Théâtre Pigalle, 1930 |
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| Pousset Spatenbräu, Munich, Le Plus Sain des Apéritifs, 1930 |
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| Tango Palace Richelieu, circa 1930 |
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| Théâtre Éclairs, 1931 |
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| Exposition, Union des Artistes Modernes, May 1931 |
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| "L'Atlantide", with Brigitte Helm, 1932 |
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| Bénéfices pour les uns, Pour les autres la mort, 1932 |
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| Journées d'Espérance, 1932 |
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| L'Obole, Souscription Nationale, 1932 |
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| La Republique, 1933 |
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| Grandes Fêtes de Paris, 1934 |
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| Birds Custard, 1935 |
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| Fêtes de Paris, 1935 |
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| L'Internationale Verte, 1935 |
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| Exposition Internationale - Arts et Techniques, Paris, 1937 |
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| La Nuit du Trocadéro, March 15, 1939 |
These are the characteristics that give his posters and other works their distinguishable quality.
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