Born 1901 as Adolphe Jean-Marie Mouron in Kharkiv, Ukraine, French painter, commercial poster artist, and typeface designer Cassandre became successful enough that with the help of partners he was able to set up his own advertising agency called Alliance Graphique, serving a wide variety of clients during the 1930s. He is perhaps best known for his posters advertising travel, for clients such as the Compagnie Internationale des Wagons-Lits. He was a pioneer on airbrush arts.
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Posters designed by Cassandre in the 1920s and ’30s |
His creations for the Dubonnet wine company were among the first posters designed in a manner that allowed them to be seen by occupants in moving vehicles. His posters are memorable for their innovative graphic solutions and their frequent denotations to such painters as Max Ernst and Pablo Picasso. In addition, he taught graphic design at the École des Arts Décoratifs and then at the École d'Art Graphique.
With typography an important part of poster design, the company created several new typeface styles. Cassandre developed Bifur in 1929, the sans serif Acier Noir in 1935, and in 1937 an all-purpose font called Peignot. In 1936, his works were exhibited at the Museum of Modern Art in New York City which led to commissions from Harper’s Bazaar to do cover designs.
In his later years, Cassandre suffered from bouts of depression prior to his suicide in Paris in 1968. Here below is a set of amazing posters designed by Cassandre in the 1920s and 1930s.
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Pi Volo Apéritif aux Vins de France, 1924 |
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Grand-Sport, La Casquette, 1925 |
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Nord Exprès, 1925 |
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Réglisse Florent pastilles, 1925 |
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Ernest (hat shop), Barcelona, 1926 |
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Chemin de Fer du Nord, Étoile du Nord, 1927 |
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Nederlandsche Nijverheidsten Toonstelling (Dutch Industrial Exposition), Rotterdam, 1928 |
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Arts et métiers graphiques, May 15, 1929 |
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La Route Bleue, 1929 |
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Ova, Reemstsma Cigaretten, in Anaber Format, 1929 |
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Sools, Maître Chapelier, 1929 |
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Le Verre Triplex, S'Étoile mais n'éclate pas, 1930 |
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Produits des Laboratoires du Dr. Charpy, 1930 |
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'Atlantique, 1931 |
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Calais-Douvres, 1931 |
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Dubonnet Vin Tonique au Quinquina, 1932 |
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Dubonnet, Vin Tonique au Quinquina, 1932 |
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Grande Quinzaine Internationale de Lawn-Tennis, 1932 |
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Pathé, L'Enregistrement electrique le plus perfectionné, 1932 |
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Grèce, 1933 |
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À votre service, Wagons Lits Cook, 1934 |
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Bonal Gentiane-Quina, 1935 |
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Fêtes de Paris, July 1935 |
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Italie, 1935 |
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Paris, 1935 |
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Vautier César, cendre blanche, 1935 |
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Italia, 1936 |
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Italienische Linien nach allen Weltteilen, 1936 |
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"Say it with TeleFlowers", project for floral telegraphic delivery, 1937 |
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Harper's Bazaar, May 1937 |
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Harper's Bazaar, October 1938 |
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Harper's Bazaar, Paris Openings, March 15, 1938 |
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Harper's Bazar, Winter Fashions, Furs, November 1938 |
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Midsummer Fashions, Harper's Bazaar, July 1939 |
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Normandie, 1939 |
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