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February 18, 2023

35 Amazing Posters Designed by Cassandre in the 1920s and ’30s

Born 1901 as Adolphe Jean-Marie Mouron in Kharkiv, Ukraine, French painter, commercial poster artist, and typeface designer Cassandre became successful enough that with the help of partners he was able to set up his own advertising agency called Alliance Graphique, serving a wide variety of clients during the 1930s. He is perhaps best known for his posters advertising travel, for clients such as the Compagnie Internationale des Wagons-Lits. He was a pioneer on airbrush arts.

Posters designed by Cassandre in the 1920s and ’30s

His creations for the Dubonnet wine company were among the first posters designed in a manner that allowed them to be seen by occupants in moving vehicles. His posters are memorable for their innovative graphic solutions and their frequent denotations to such painters as Max Ernst and Pablo Picasso. In addition, he taught graphic design at the École des Arts Décoratifs and then at the École d'Art Graphique.

With typography an important part of poster design, the company created several new typeface styles. Cassandre developed Bifur in 1929, the sans serif Acier Noir in 1935, and in 1937 an all-purpose font called Peignot. In 1936, his works were exhibited at the Museum of Modern Art in New York City which led to commissions from Harper’s Bazaar to do cover designs.

In his later years, Cassandre suffered from bouts of depression prior to his suicide in Paris in 1968. Here below is a set of amazing posters designed by Cassandre in the 1920s and 1930s.

Pi Volo Apéritif aux Vins de France, 1924

Grand-Sport, La Casquette, 1925

Nord Exprès, 1925

Réglisse Florent pastilles, 1925

Ernest (hat shop), Barcelona, 1926

Chemin de Fer du Nord, Étoile du Nord, 1927

Nederlandsche Nijverheidsten Toonstelling (Dutch Industrial Exposition), Rotterdam, 1928

Arts et métiers graphiques, May 15, 1929

La Route Bleue, 1929

Ova, Reemstsma Cigaretten, in Anaber Format, 1929

Sools, Maître Chapelier, 1929

Le Verre Triplex, S'Étoile mais n'éclate pas, 1930

Produits des Laboratoires du Dr. Charpy, 1930

'Atlantique, 1931

Calais-Douvres, 1931

Dubonnet Vin Tonique au Quinquina, 1932

Dubonnet, Vin Tonique au Quinquina, 1932

Grande Quinzaine Internationale de Lawn-Tennis, 1932

Pathé, L'Enregistrement electrique le plus perfectionné, 1932

Grèce, 1933

À votre service, Wagons Lits Cook, 1934

Bonal Gentiane-Quina, 1935

Fêtes de Paris, July 1935

Italie, 1935

Paris, 1935

Vautier César, cendre blanche, 1935

Italia, 1936

Italienische Linien nach allen Weltteilen, 1936

"Say it with TeleFlowers", project for floral telegraphic delivery, 1937

Harper's Bazaar, May 1937

Harper's Bazaar, October 1938

Harper's Bazaar, Paris Openings, March 15, 1938

Harper's Bazar, Winter Fashions, Furs, November 1938

Midsummer Fashions, Harper's Bazaar, July 1939

Normandie, 1939


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