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February 24, 2023

Beautiful Vintage Ads of 1948-49 Futuramic Oldsmobile

The Oldsmobile Series 70 is a full-size midrange automobile produced by Oldsmobile between the 1939 and 1950 model years. Oldsmobiles of this time period were in an unusual “middle” position in GM’s hierarchy of automobile brands. Chevrolet and Pontiac were the budget priced models, while Buick and Cadillac were the luxury brands. GM would share their “A” body platforms between Chevrolet, Pontiac, and “B” body on Oldsmobile and Buick, while leaving Cadillac on the senior “C” platform. Oldsmobiles were then branded as “luxury level” Chevrolet’s and Pontiac’s, while Oldsmobiles using the “B” platform were “budget priced” Buicks and Cadillacs.

In 1948, when the Series 60 was renamed the Dynamic the “Cruiser” tag was dropped from the Series 70 and it was once again named the Dynamic 76 and 78.

The all new post-war Futuramic styling that had been introduced to the C-body Oldsmobile 98 in 1948 was brought to Oldsmobile’s A-body which it now shared with Pontiac and Chevrolet in 1949, and the new name Seventy-Six, with the numbers now spelled out, became Oldsmobile’s entry level model when the Series 60 was discontinued. The wheelbase was now 119.5 inches (3,040 mm) and was only available with the Oldsmobile straight-6 engine. The previous 78 model was retired with the 1949 introduction of the Oldsmobile 88, which shared its new Futuramic A-body platform with the Seventy-Six but was equipped with the new overhead valve Rocket V8. The nameplate “Futuramic” identified an Oldsmobile approach to simplified driving, and the presence of an automatic transmission 1948 Oldsmobile Futuramic introduction.


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