In 1972, Polaroid introduced its iconic SX-70 camera. It was an evolutionary leap from the groundbreaking “Land Camera” invented in 1947 by Polaroid co-founder Edwin H. Land. These gorgeous SX-70 photos from a time when instant photography was still in the realm of magic. The shots were taken by
LIFE photographer Co Rentmeester who had a chance to put the SX-70 through its paces before it was available for purchase.
The SX-70 fully captured the imagination and the attention of photography buffs, industrial design aficionados and pop culture commentators alike. Far from a mere consumer product, the camera quickly became associated with, and in a sense helped to define, the early Seventies.
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| Dancers photographed from above with a Polaroid SX-70 camera, 1972. |
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| Dancers photographed from above with a Polaroid SX-70 camera, 1972. |
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| A study in motion featuring two dancers from the Joffrey Ballet, made with a Polaroid SX-70 camera, 1972. |
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| Portrait of a fashion model, made with a Polaroid SX-70 camera, 1972. |
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| Nude photographed with a Polaroid SX-70 camera, 1972. |
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| Wood and flower, photographed with a Polaroid SX-70 camera, 1972. |
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| A farm in Pennsylvania photographed with a Polaroid SX-70 camera, 1972. |
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| Children at a school in Lancaster County, Penn., photographed with a Polaroid SX-70 camera, 1972. |
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| Portrait of a child, made with a Polaroid SX-70 camera, 1972. |
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| Edwin H. Land used one of his own creations, a Polaroid Land Camera, in 1972. |
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| The October 27, 1972 cover of LIFE magazine, featuring Edwin Land. |
(Photos by Co Rentmeester/The LIFE Picture Collection/Shutterstock)
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