Salvador Dali’s artistic talent and craftsmanship knew no bounds. Whether he tried his hand at painting, drawing, photography, sculpture, writing, film or even, at times, jewelry, the artist continued to thrive in his creativity. It may come as a surprise, however, to learn that the highly imaginative, extrovert and eccentric artists found significant commercial success with his own range of Christmas cards.
Every year from between 1958 and 1976, Dali took to the task of designing a series of nineteen Christmas cards for the Barcelona-based company Hoechst Ibérica, a project that wanted to put a surrealist spin on a longstanding tradition.
In 1958 he created the first of his eventual 19 greeting cards for Hoeschts, and the publishing company would annually send these artsy holiday cards to doctors and pharmacists throughout Spain. The majority of Dali’s cards contain a short, hand-written greeting or description penned by the surrealist painter himself. Below are some of his work from the series:
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1958 |
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1960 |
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1961 |
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1962 |
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1964 |
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1967 |
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1968 |
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1970 |
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1971 |
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1974 |
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