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November 15, 2022

18 Wonderful Vintage Ads for Lincoln Zephyr From the Early 1940s

The Lincoln-Zephyr is a line of luxury cars that was produced by the Lincoln division of Ford from 1936 until 1942. Bridging the gap between the Ford V8 DeLuxe and the Lincoln Model K (in both size and price), it expanded Lincoln to a second model line.

The Lincoln-Zephyr received a facelift for 1940. Running boards were removed, the front windows were given vents, and the split rear window of previous years was replaced with a single pane of glass. Overall, glass area in the Zephyr increased by 22 percent. Lincoln dropped the Model K, leaving only the Zephyr and the Continental in its product line.

Following the discontinuation of the Model K after 1940, Lincoln shifted its production exclusively to the Lincoln-Zephyr design. After World War II, the Zephyr name was dropped, lasting through 1948. It was the basis of the first Lincoln Continental, Lincoln’s longest-running nameplate. The model line was powered by a V12 engine, in contrast to its competitors’ V8 and inline-8 engines.

The Lincoln-Zephyr was conceived by Edsel Ford and designed by Eugene Turenne Gregorie. It was assembled at the Lincoln Motor Company Plant in Detroit, Michigan. Below are some wonderful vintage ads of the Zephyr from 1940 to 1942:


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