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October 26, 2022

38 Amazing Vintage Ads for Chevrolet Corvette (C1) From the 1950s

The Chevrolet Corvette (C1) is the first generation of the Corvette sports car produced by Chevrolet. It was introduced late in the 1953 model year, and produced through 1962. This generation is commonly referred to as the “solid-axle” generation, as the independent rear suspension did not appear until the 1963 Stingray.


The Corvette was rushed into production for its debut model year to capitalize on the enthusiastic public reaction to the concept vehicle, but expectations for the new model were largely unfulfilled. Reviews were mixed and sales fell far short of expectations through the car’s early years. The program was nearly canceled, but Chevrolet decided to make necessary improvements.

Harley Earl, as head of GM’s Styling Section, was an avid fan of sporting cars. He recognized that GIs returning after serving overseas in the years following World War II were bringing home MGs, Jaguars, and Alfa Romeos. In 1951, Nash Motors began selling an expensive two-seat sports car, the Nash-Healey, that was made in partnership with the Italian designer Pininfarina and British auto engineer Donald Healey, but there were few moderate-priced models. Earl convinced GM that they needed to build an all-American two-seat sports car, and with his Special Projects crew began working on the new car in late 1951. The last time Chevrolet offered a 2-door, 2-passenger convertible/roadster body style was in 1938 with the Chevrolet Master.










































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