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These advertisements appeal to ethos because they establish their credibility as highly rated and popular sports. The BPA Fun Center was a bowling alley where many people chose to spend their free time. This makes the location reputable for prospective customers.

The advertisements convey a distinct message. The illustrators purposely utilize semiotic elements along with ethos, logos, and pathos to further strengthen their promotion. They use eye-opening strategies to capture the readers’ attention. As soon as the viewer is engaged, it allowed them to read further into the message and encourage them to buy their product. This is a very effective technique that has been used throughout history. Many attention strategies are often used in modern advertisements as well because of their effectiveness. Illustrators can employ an array of advertising techniques to make their message more compelling.