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August 26, 2022

7 Up as a Beverage for Babies

In the 1950s, 7 Up ran an ad campaign that featured babies guzzling the drink. This particular ad states that the baby in the picture is only 11 months old, but he isn’t the company’s youngest customer by any means.

The ad copy reads:
This young man is 11 months old – and he isn’t our youngest customer by any means.

For 7-Up is so pure, so wholesome, you can even give it to babies and feel good about it.  Look at the back of a 7-Up bottle.  Notice that all our ingredients are listed.  (That isn’t required of soft drinks, you know – but we’re proud to do it and we think you’re pleased that we do.)

By the way, Mom, when it comes to toddlers – if they like to be coaxed to drink their milk, try this:  Add 7-Up to the milk in equal parts, pouring the 7-Up gently into the milk.  It’s a wholesome combination – and it works!  Make 7-Up your family drink.  You like it  . . . it likes you!
The company proudly claims that its ingredients are listed on its bottles even though it’s not required of soft drinks. Confident that toddlers will love their drink, they recommended that the soda be added to milk to coax children to drink their milk.

We know that 7 Up is a popular mixer for lemon-lime cocktails like mojitos but 7 UP with milk—for children—sounds horrible. Although the “wholesome combination” seems to have pleased the kids, as well as the mothers who wanted their children to drink milk. However, even though 7 Up in a non-caffeinated soft drink, it has no vitamin or mineral content and has zero nutritional value. It’s also loaded with high fructose corn syrup which has been linked to obesity.


  1. In the 1950s there was no high fructose corn syrup in drinks as they used cane sugar. The product was healthier in that aspect. Never forget that time changes things and subtle differences matter. When the soft drink industry changed to corn syrup in the 1970s people began to get fatter.

    1. That doesn’t mean that infants should be drinking soda. This is ludicrous

  2. Corn syrup and sugar end up looking the same to your digestive system where sugar is broken down into fructose and glucose. And this soda - like all others - has always had a ton of sugar. Which is why major US and European advisory panels now say sugar should be avoided as much as possible for all babies before age 2.




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