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July 17, 2022

“Do You Still Beat Your Wife?” – From Modern Man Magazine, November 1960

This bizarre comic, courtesy of Illinois-based Co-Le Sales Company, appears to be selling a booklet entitled “Why You Should Beat Your Wife,” written by an “eminent practitioner of this manly art.”


The ad, was in the November 1960 issue of Modern Man magazine, asks: “Do you still beat your wife?” before going to suggest “maybe you should never have stopped.”

The company sold a “rollicking, provocative, yet educational” booklet about the benefits of wife-beating. “Why You Should Beat Your Wife” was written by a proud practitioner of the so-called manly art. At a time when some husbands had probably advanced in thinking and realized domestic violence had no place in their home, Co-Le Sales Company states that men should never have stopped the barbaric practice to keep traditional masculine norms and maintain their dominance over women.




1 comment:

  1. i see the image has been taken down. no doubt too many delicate flowers were triggered by the illustration so why bother having the post at all? down the memory hole!!!!

    ReplyDelete



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