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June 13, 2022

Wonderful Color Photographs Document a Woman Getting Her Nails Done at a New York Salon in 1940

Getting your nails done has become quite commonplace in today’s society, especially before big events, such as weddings or beach vacations. It’s also quite common to get your nails done for the summer, especially pedicures, since you will be wearing flip flops a good majority of the time, and you want your nails to shine.

The first nail salon dedicated to nail care was opened in 1878 in New York City. Founder Mary Cobb learned about nails in France, and then brought it over here, adding her tweaks to the process. As the idea of nail care caught on, the opportunity to jump into this market was attractive.

Beginning in the early 1900s, big companies such as Cutx and Revlon jumped in on the nail care market. Cutex launched its first nail product in 1911 with a product to soften the cuticles around the nail. They also created liquid nail polish in 1925, propelling them to the front of the nail care industry. Revlon began by inventing nail polish that was made using pigments instead of dyes in 1920 and taking this nail polish mainstream in 1932 by offering it in drugstores and department stores, making nail polish available to the masses. No longer would painting your nails be a sign of luxury.

In the 1940s, average women began to paint their nails at home, as well as visit the nail salon for manicures and newly minted acrylic nails. As Hollywood moved from black and white to Technicolor films, screen sirens like Elizabeth Taylor and Rita Hayworth inspired a bright red nail trend with their saucy pointed talons.


















1 comment:

  1. The only thing more uninteresting than watching paint dry is looking at pictures of paint drying.

    ReplyDelete



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