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September 30, 2021

“Don’t Be Skinny!”: Vintage Weight Gain Ads For Women

The idealized female body type has never stopped changing. From Marilyn Monroe in the fifties to Twiggy in the sixties, it clearly shows that people will always try to keep up with the images presented in mass media. According to the Journal of Communication in 1977, “the highest reported prevalence of disordered eating occurred during the 1920s and 1980s, the two periods during which the ‘ideal woman’ was thinnest in US history.”

Perusing women’s magazines from the fifties to the seventies, it is not at all difficult to find plenty of products made to help women gain weight. “Don’t be SKINNY! Amazing new easy way can quickly put pounds and inches of firm, solid flesh on thin folks…” Take a look through these vintage weight gain ads for women below:


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