Bring back some good or bad memories


May 5, 2021

Beautiful Girls in New York City, 1944

In 1944, Alfred Eisenstaedt photographed a group of fashionable ladies in front of Rockefeller Center. The series photo called “Beautiful Girls in New York City.”


World War II had a big impact on the lives of ordinary citizens. There was a shortage of fabrics and the economy was shrinking, which caused a lot of people to end up in poverty. Since fabrics were scarce, clothing of the 1940s women style was simple, but still costly.

Most of the women’s fashions during the 1940s were designed with small waist, and skirt above the knee. Do-it-yourself home fashions were encouraged, and women were educated on how to conserve material or update older dresses to the latest fashions. Again, these fashions reflected the style of the utility clothes.










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