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November 21, 2020

45 Amazing Posters by Leonetto Cappiello in the Early 20th Century

Born 1875 in Livorno, Tuscany, Italian-French poster art designer and painter Leonetto Cappiello mainly lived and worked in Paris. He is now often called ‘the father of modern advertising’ because of his innovation in poster design.

Posters by Leonetto Cappiello

The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.

Over the course of his career, Cappiello produced more than 530 advertising posters. He died in 1942 at the age of 66. Today, his original posters are still collected, sold at auction and by dealers around the world.

Here below is a set of amazing posters designed by Leonetto Cappiello from between the 1900s and 1930s.

ABSINTHE Extra-Superieure, 1900

Absinthe Gempp Pernod, 1900

Biscuits H Lalo Amandines de Provence, 1900

Absinthe Ducros Fils, 1901

Corset Le Furet, 1901

Huitres Exquises, 1901

La Marquisette, 1901


Chocolat KLAUS, 1903

Anis Infernal, 1905

Paquet Pernot, 1905

Gilets d'Ete du Docteur RASUREL, 1906

Angelus Liqueur, 1907

Bénédictine Liqueur, 1907

Cognac GAUTIER Frères, 1907

Cognac Pellisson, 1907

Liqueur CORDIAL-MEDOC, 1907



Vodka RELSKYS 1˚ Kumel, 1910


Charrues HUARD FRÈRES, 1911

Agua de Vilajuiga, 1912

Je Ne Fume Que LE NIL - Papier A Cigarettes, 1912

Marie Brizard & Roger, 1913

Curacao Galland de Vienne Isere, 1916

Asti Cinzano, 1920

Cognac Albert Robin, 1920

Bitter CAMPARI, 1921

Cafe Martin, 1921

Alcohol VOV Pezziol, 1922

Cachou Lajaunie, 1922

CONTRATTO Spumante, 1922

VEUVE AMIOT - Cremant du Roi, 1922

Biscuits Delices Ferrand & Renaud, 1923

Chocolat au lait Suchard, 1925

CONTRATTO Canelli, 1925

Felsina Ramazzotti, 1926

Ramos Pinto, 1926

Cognac Monnet, 1927

Anisette MARIE BRIZARD, 1928

Asti Cinzano, 1928

CIRIO, 1928

BAUDIN, 1933

Mossant, 1938


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