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March 29, 2020

L’Orange Variee Perfume Presentation, ca. 1925

In about 1925, the Parisian perfumer Parfums de Marcy packaged its perfume in this unique arrangement. This L’Orange Variee perfume presentation was a peeled orange made up of painted composition which held 8 glass bottles in the shape of realistic orange segments, each with its own label. Each bottle was held in place by having the neck inserted into a metal frame concealed inside the simulated orange peel. The scents included were: Chypre, Amber, Heliotrope, Rose, Jessamine, Mayflower, Violet.

Parfums de Marcy was noted for its clever bottle designs. Established around 1910 possibly by Lazare Bloch at a small factory at Les Lilas after becoming more successful a shop was opened at 120 avenue des Champs-Elysees in Paris. After the Second World War, the company was then affiliated with Societe Anonyme des Parfums Sidlay, with Paul Heymann as proprietor and true innovator.

Many high quality presentations were created such as Les Fleurs Miraculeuses, Le Bouquet Miraculeux, Le Bracelet Miraculeux, and Le Collier Miraculeux.

Trompe l’oeil perfume packaging was generally popular in the 1920s and ’30s, although faux citrus fruit was atypical.

(via Cleopatra's Boudoir)


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