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July 18, 2019

You Take a Sleeve. You Take a Face. You Make Sleeveface!

Sleeveface (also known as “LP Portraits”) is a participatory photo meme that involves placing a record sleeve in front of one’s face and taking a profile picture, which reveals a “hybrid face” of the subject and famous person depicted on the vinyl cover.

According to Know Your Meme, the term “Sleeveface” was coined in April 2007 by Welsh DJ Carl Morris after pictures were taken of him and his friends holding record sleeves to their faces while Djing at a bar in Cardiff, UK. His friend John Rostron subsequently posted the images online and created a group on Facebook, where it turned into a popular craze.

The official Sleeveface blog was launched by Morris and Rostron on January 21st, 2008 and the instructional YouTube video on “How to make a sleeveface” was uploaded on February 3rd, 2008.

However, the precise origin of the concept remains unknown. Prior to the launch of Sleeveface, numerous Sleeveface-style photographs were posted by Swedish filmmaker Daniel Eskils on Waxidermy forum in 2006.

The act of veiling one’s face with an album cover has been previously seen in album covers, with the earliest example being the cover art of the 1979 album “Slug Face” by John Hiatt, where he is seen holding a sleeve in front of his face. Similar idea was used for the 1982 album Picture This by Huey Lewis and the News, as well as cover art collages by visual artist Christian Marclay, whose work dates back to the early 1990s.

Below is a gallery of 50 creative and funny examples of sleevefaces around the internet.



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