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December 10, 2018

Behind the Scenes From the Making of 2014 Galaxy Chocolate Commercial With Audrey Hepburn

This is a commercial ad of Galaxy chocolate which was released in March 2014 in United Kingdom, under the title of “Galaxy: Chase”.

The Breakfast At Tiffany’s star has been brought back to life with CGI technology, which makes the footage seem entirely new. The CGI for this 60 second commercial took a year to replicate Audrey’s face.

The ad is incredibly realistic: Audrey gazes gaminely from a bus window, flirts with a driver and skips through an Italian market-place before eating a square of Galaxy chocolate.

Hepburn’s sons, Sean Ferrer and Luca Dotti, agreed to sell her image to the company, saying their mother was a chocolate fan and would have been “proud” to be in the ad, according to CBS News.

Dove and the commercial producers are inordinately proud of their achievement. The digital effects firm Framestore began by searching for a suitable Hepburn double — someone, ideally, who would “share as many of her features and characteristics as possible.” Filmed over the course of a week on the Amalfi Coast, the cast originally included three women to play Hepburn - their mouth, eyes and body to be fused by the wonders of CGI to bring a 1953 version of her to life - but the final cut only includes two: Jenny Ishammar and Lou-Helene Barbry.

Once identified, the doppelganger’s face was scanned using a facial action coding system that allowed Framestore to extract the muscle movements and textures needed to build a more faithful, CG Hepburn. Upon the completion of live shooting along the Amalfi Coast, the team returned to its in-house Capture Lab to further refine their actress’ face, smoothing out transitions and expressions for animation.

But their facial scans proved rather inexact. “Facial scanning usually provides exact shapes of the person who needs to be recreated,” Framestore explained, “but in this instance, the scans only provided a template based on the double who, although she looked similar to Audrey Hepburn, was nonetheless a different person with different nuances.” As a result, they had to build a 3D model of the iconic actress, using footage from her film catalog as well as old images and documentaries.

Framestore finalized its recreation after using the Arnold renderer to “perfect the soft, translucent feel of real skin,” though there were major challenges along the way. According to the company, Hepburn’s feline eyes and trademark smile proved most difficult to recreate, largely because they’re her most instantly recognizable features. Although Framestore originally chose the double because of her eyes and planned constructing Hepburn’s face around them, the team soon realized that “full CG was the only way to get it right.”

The commercial song is “Moon River” by Audrey Hepburn. And it was also used in the sound track of the American romantic comedy film Breakfast at Tiffany’s that was released on October 5th 1961.
Moon river, wider than a mile
I’m crossing you in style some day
Oh, dream maker, you heart breaker
Wherever you’re goin’, I’m goin’ your way
Two drifters



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