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September 15, 2018

1950s Radio in Color: The Lost Photographs of DJ Tommy Edwards

Between 1955 and 1960, popular Cleveland deejay Tommy Edwards photographed the parade of performers who passed through the WERE-AM radio studio for on-air interviews, shooting more than 1,700 Ektachrome slides. Following his death in 1981, most of the collection vanished and was presumed lost. The few images that remained were often reprinted and rarely credited to Edwards, labeled photographer unknown. Until now.

Discovered by musician Chris Kennedy in 2006, Tommy Edwards' candid photographs capture the birth of rock 'n' roll at its flashpoint: Elvis Presley while he was still dangerous; a raw and incomplete Chuck Berry before his star ascended; and some beady-eyed, high-voiced kid named Roy Orbison. It wasn't just the architects of rock music whom Edwards had in his viewfinder. There were also pop and country music s biggest stars, mysterious, unknown hopefuls, and vulnerable, deglamourized Hollywood celebrities. Edwards' passion for photography immortalized hundreds of pioneers of rock 'n' roll and pop culture in the radio studio, a setting that was often unseen. His photos offer a rare look behind a closed door.

“I located Tommy's nephew in Wisconsin, who thought he only had a handful of 35mm Ektachrome slides his uncle had taken. He called me one night to say he found nearly 1,800 more stashed away in some boxes, he forgot he had them. I went to Wisconsin, saw the collection, thought the photographs were important and beautiful, and decided to do a book. I'm still looking for the Pied Piper.

When I saw the slides projected onto Tommy's nephew's basement wall, I knew they were amazing. They're so candid and timeless, as well as dripping with beautiful Ektachrome color. I also found the only existing copies of Tommy's radio industry newsletters, called the "T.E. Newsletter." Every week in the 1950s, he typed out a two-page newsletter about all the radio goings on in Cleveland and around the country. The wealth of information in the newsletters is mind-blowing. The newsletters are the photograph collection's indispensable companion piece. My book gives Tommy Edwards his due recognition as the deejay responsible for perhaps the most important photographic and written documentation of twentieth-century popular music ever produced.”

Elvis Presley signing autographs backstage at St. Michael’s Hall in Broadview Heights, October 20, 1955.

In December of 1957, the Casuals were fronted by a couple of 17-year-olds from Nashville named Richard Williams (left) and Buzz Cason (right). Here the young stars sign autographs for fans.

The renowned photo of Elvis Presley and Bill “Rock Around the Clock” Haley, snapped by deejay Tommy Edwards on October 20, 1955, during the filming of the inexplicably lost documentary, The Pied Piper of Cleveland.

Chuck Berry, Aug. 15-21, 1955

The Big Bopper, aka J. P. Richardson, Jr., hams it up for Cleveland deejay Tommy Edwards’ camera in August 1958. Richardson’s then-latest Mercy single, Chantilly Lace, was destined for Top Ten status on the pop charts.

Eddie Cochran

Doris Day, October 1956

Miyoshi Umeki, April 1956

Nellie Lutcher, May 1956

Roy Orbison, March 1957

Henry Fonda, April 1957

Scott Engel, 1958

In April of 1958, “rock ‘n’ roll gangster” guitarist Link Wray was making music that would influence everyone from Pete Townsend to Jimi Hendrix.

Vincent Gene

Cabaret singer, actress, dancer, and recording artist Arlene Fontana, May 1958, photographed inside deejay Tommy Edwards’ WERE Studio in Cleveland; the alluring artist certainly had the looks for a major career but fate was not on her side.

Malcolm Dodds, seen here at WERE studios in January, 1959, represents a link between Sam Cooke and Marvin Gaye.

Rockabilly singer/songwriter Dale Hawkins poses for a portrait, 1958.

Glenn and Jerry, playing a Tommy Edwards deejayed dance in March of 1959. Admission was around 35 cents.

Twenty-five-year-old singer-dancer Elaine Dunn, while never achieving great fame, is nevertheless drop dead gorgeous applying make-up in this June 1959 candid.

Sam Cooke is momentarily caught off guard eating a pastry in October 1957 at WERE Studios in Cleveland, Ohio. At the time Cooke was enjoying velvety love ballad You Send Me, his debut No. 1 single.

Handsome 20-year-old struggling actor Michael Landon is captured during a promotional appearance for his first major starring role in the cult classic I Was a Teenage Werewolf in July 1957.

Johnny Cash playfully poses inside Cleveland’s WERE studios for promotion of his latest single, Ballad of a Teenage Queen, incidentally written by Sun Records engineer Cowboy Jack Clement, January 1958.

The tragically beautiful Anita Carter (Johnny Cash’s sister-in-law) captured at Cleveland’s WERE Studios by deejay Tommy Edwards in November 1957; the lilting soprano of the Carter Family, Anita was by far the prettiest and best singer in the group.

Red haired vixen Rhonda Fleming, perhaps the most beautiful movie star to ever step in front of a camera, is captured by deejay Tommy Edwards at WERE Studios in Cleveland while promoting her “Rhonda” album for Columbia Records in January 1958.

Elvis Presley, then age 20, signs autographs for some female admirers in Cleveland, Ohio, on October 19, 1955.

The Everly Brothers meet deejay Tommy Edwards on his fledgling Cleveland television show, Farm Bureau Jamboree, on October 1, 1957. The gifted harmony singers were in town to promote the soon to be classic Wake Up Little Susie.

(Photos by Tommy Edwards / Courtesy of Chris Kennedy / appears in “1950s Radio in Color”)



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