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May 8, 2018

This Nipple Bra From the 1970s Is the Most Confusing Contribution to Lingerie History

The 1970s were a different time. Tight perms were in, men wore platform heels without anyone asking questions and polyester was considered an acceptable material for absolutely everything. It was also a time when the nipple was considered an appropriate focal point for one’s look. How else could you really explain the existence of “The Nipple Bra”?

Throw away that nipple tape, this retro 1970s bra – built to give you “that sensual no-bra-look while wearing a bra” – is all about exaggerating erectness. The vintage advert for the in-built nipple brassiere says: “The look is so provocative, no one would believe you’re actually wearing a bra. Yet you get all the support you want.”

The “braless-look bra”, available in beige, white or black and made from sheer nylon trimmed with daisy lace, was the very first to have an in-built “cold weather look” nipple. “It’s so sexy, it’ll give your shape a whole new eye-opening dimension.”

Though the bra is no longer available to buy, it was sold for $20 (£12.48) in America in the 1970s.

(via The Huffington Post)


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