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October 5, 2017

One-Piece Swimwear: The Most Popular Bathing Suit for Women in the 1950s

Ladies of the 1950s sure knew how to make an entrance to the beach or at a tiki poolside party.

For the early 1950s, despite the reaction to the 2-pieces swimsuit worn by Brigitte Bardot in Manina, the Girl in the Bikini in 1952, most women in the 1950s still wore one-piece suits. To increasing female emancipation and realized the commercial possibilities of beauty pageants, big companies launched beauty contests to find girls who could help promote products, believing that a picture of a pretty girl in a swimsuit was the best promotion. Instead of swimsuits, these contests popularized the playsuit, but swimsuits remained the highlight in the beauty contest.

According to Vogue the swimwear had become more of "state of dress, not undress" by the mid-1950s. Bikini had a colorful period on the cinema screens and made an impact in the late 1950s, inspired by the film such as And God Created Woman by Roger Vadim, launched Bardot into the spotlight and became the benchmark for bikini on celluloid. Also, her outfit sets a whole new trend for sex symbols.



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