Perhaps in an effort to desexualize underwear advertising in the 1940s, '50s and '60s, many of the print ads for male underwear during this time have men modeling their underwear in places outside of the bedroom and fetid places. Places you should avoid. Other ads went deep into the wedgie of the double entendre, hopefully blindly. And some ads are simply fun to gawk over.
Here, below are 24 of the most ridiculous vintage men's underwear ads. Enjoy!
1. Scary chasity underwear. "The New Order" indeed.
2. Inches? A nudist colony? Mild support? Looks like a locker room dust-up about to explode!
3. Really, Hank, you don't have to play the towel-snapping game now. No one else is here. As soon as I fasten this garter I am going to kiss you very quickly and madly.
4. Sometimes I like to light up a cigar and wash my underwear at night. I try to be in the moment.
5. Judd Hirsch's career was floundering a bit before the Taxi gig.
6. Warning, white, when wet becomes transparent. But Sebastian didn't tell you that when he dragged you into the water with all those boys looking, did he?
7. Bob? Why are you out there in the middle of the night in your Munsingwear stretchy-seat underpants digging a ditch? Bob? I am asking you a question, Bob.
8. Mary mother of God, what is going on here?
9. My X-ray specs that I ordered in the back of that Archie comic book work. But only sort of.
10. Show-off. All the boys can see your dirty pillows.
11. There is something terrible about to happen here with a flipper. Really terrible. And all the men are wearing Lilly Pulitzer skorts.
12. I'm just going to pass on this one, OK? The heavy lifting is already done here.
13. Bunny Bixler and I were in the semifinals — the very semifinals, mind you — of the badminton tournament at the club and this ghastly thing happened. We were both playing way over our heads and the score was 29-28. And we had this really terrific volley and I stepped back to get this really terrific shot.
14. Have you ever seen a grown man's rapier, Timmy?
15. Sure, what could go wrong?
16. OK, fatigue from what? Hauling around the family jewels all day? Really?
17. Leave it to Asian culture to make the only not-weird underwear ad. Of course we can't read the copy.
18. Omigod, Bennet, doesn't it feel good to just light up and cross your f*cking legs?
19. Boys! Boys! The only way this dispute can be settled is with a wrestling mat and some Wesson Oil!
20. No.
21. Oh, Leonard, let's just do something quite insane and take off all our quality undergarments and then... switch! Sheer madness!
22. Get a room.
23. Perhaps you didn't know that Walt Disney had a side job as men's intimate wear model. With his son, Dizzy.
24. Take another photo, Danny, the first one had 2,073 likes on Facebook!
(via Advocate)
Here, below are 24 of the most ridiculous vintage men's underwear ads. Enjoy!
1. Scary chasity underwear. "The New Order" indeed.
2. Inches? A nudist colony? Mild support? Looks like a locker room dust-up about to explode!
3. Really, Hank, you don't have to play the towel-snapping game now. No one else is here. As soon as I fasten this garter I am going to kiss you very quickly and madly.
4. Sometimes I like to light up a cigar and wash my underwear at night. I try to be in the moment.
5. Judd Hirsch's career was floundering a bit before the Taxi gig.
6. Warning, white, when wet becomes transparent. But Sebastian didn't tell you that when he dragged you into the water with all those boys looking, did he?
7. Bob? Why are you out there in the middle of the night in your Munsingwear stretchy-seat underpants digging a ditch? Bob? I am asking you a question, Bob.
8. Mary mother of God, what is going on here?
9. My X-ray specs that I ordered in the back of that Archie comic book work. But only sort of.
10. Show-off. All the boys can see your dirty pillows.
11. There is something terrible about to happen here with a flipper. Really terrible. And all the men are wearing Lilly Pulitzer skorts.
12. I'm just going to pass on this one, OK? The heavy lifting is already done here.
13. Bunny Bixler and I were in the semifinals — the very semifinals, mind you — of the badminton tournament at the club and this ghastly thing happened. We were both playing way over our heads and the score was 29-28. And we had this really terrific volley and I stepped back to get this really terrific shot.
14. Have you ever seen a grown man's rapier, Timmy?
15. Sure, what could go wrong?
16. OK, fatigue from what? Hauling around the family jewels all day? Really?
17. Leave it to Asian culture to make the only not-weird underwear ad. Of course we can't read the copy.
18. Omigod, Bennet, doesn't it feel good to just light up and cross your f*cking legs?
19. Boys! Boys! The only way this dispute can be settled is with a wrestling mat and some Wesson Oil!
20. No.
21. Oh, Leonard, let's just do something quite insane and take off all our quality undergarments and then... switch! Sheer madness!
22. Get a room.
23. Perhaps you didn't know that Walt Disney had a side job as men's intimate wear model. With his son, Dizzy.
24. Take another photo, Danny, the first one had 2,073 likes on Facebook!
(via Advocate)
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