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June 19, 2015

What Sort of Man Reads Playboy?

At its height in 1972, Playboy's circulation was more than 7 million copies per month. Yet Hugh Hefner still had to work to convince advertisers that men read the magazine for something more than the articles.

The company ran this ad campaign—"What kind of man reads Playboy?"—in the late 1960s, targeting companies and ad agencies who might not otherwise consider buying space in the title.


































(via Business Insider)




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