In the late 1960s, Coca Cola spread out a huge amount of birdseed in St. Mark’s Square in the shape of their logo. It was immediately covered/consumed by 100’s of pigeons who clearly spelled out the Coca Cola logo, the aerial publicity photo was taken and it remains a very famous/infamous piece of advertising today.
It was not an original idea. Coca Cola had borrowed it from Assicurazioni Generali, a Venetian insurance company, which had its headquarters in the piazza. Assicurazioni Generali would regularly set out birdseed in such a way that the pigeons would form the letters A G.
A word of advice to any companies who might like to follow suit: since 2008 it has been against the law to feed the pigeons in Piazza San Marco.
It was not an original idea. Coca Cola had borrowed it from Assicurazioni Generali, a Venetian insurance company, which had its headquarters in the piazza. Assicurazioni Generali would regularly set out birdseed in such a way that the pigeons would form the letters A G.
A word of advice to any companies who might like to follow suit: since 2008 it has been against the law to feed the pigeons in Piazza San Marco.
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