At one point in the history of Italian advertisement, huge cutouts in the shape of bottles and canned meat started appearing on car roofs; there were shoes and tubes of toothpaste, odd torpedoes, and sharks. They were the “advertisement vehicles” that invaded Italian streets in the 1950s and 1960s, to promote the widest possible range of products in the country's post-war economy on the verge of its boom.
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| Pick-up like car by Fissore, for Ebano |
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| Shoe-shaped car advertising Ebano polish, by Grazia bodyshop in Bologna |
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| The back of a car made by Fissore for Cavallino shoe polish, with aluminum box and logo |
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| Car made by Boneschi bodyshop for Binaca toothpaste |
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| Binaca cars during the 33rd Giro d'Italia |
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| Fissore car for Durban's toothpaste |
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| Car made by Boneschi bodyshop for Chiorodont toothpaste |
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| Car for Chiorodont toothpaste |
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| Station-wagon like body by Fissore, based on a Fiat 1100 with 3D figurines of Smacchiolina and Lustrino on the roof |
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| 34th Giro d'Italia: Lancia van with the silhouette of Liquigas's puppet/GPL gas cylinder |
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| Boneschi estate car for Pal hollow ground blades |
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| 34th Giro d'Italia: Fiat 1100 with Simmenthal canned meat customization |
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| 35th Giro d'Italia: Simmenthal's cow |
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| Zoovit animal feed vehicle |
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| Car advertising SIVAM, Società Italiana Veterinaria Agricola Milano |
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| Fiat Topolino with the "glutton bear" drinking Campari Cordial |
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| Car adverising Cora, with "Corasoda" customization |
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| 1938 Giro d'Italia: a Packard customized with bottles on the roof for Campari, in front of Palazzo Vecchio, Florence |
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| A customization for Strega Alberti liquor |
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| Coriasco bodyshop car, customized for Presbitero nibs and color pencils |
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| A Fiat 1100 EL customized by Scall, Turin, for UTET publishing house |
(via
Italian Ways)
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