Wonderful Colorama Photographs

From 1950 until 1990, Kodak’s gigantic Colorama photographs dominated the east wall of Grand Central's Main Concourse. Using what was then innovative technology to print oversize photos that measured 60 feet in length and nearly 20 feet high, these images portrayed an idealized view of American life. They promoted photography as essential for documenting leisure activities as well as capturing special family moments with beautiful, richly-colored photos.

Swimming Pool, Rochester, NY, displayed July 17-August 8, 1960. Photo by Charlie Baker © Eastman Kodak Co. Courtesy George Eastman House.

Family with Santa & tree, Brownie Super 27 camera, displayed November 19-December 17, 1962. Photo by Donald Marvin © Eastman Kodak Co. Courtesy George Eastman House.

Girl photographing roses, Jackson & Perkins Rose Gardens, Newark, New York, displayed March 3-27, 1967. Photo by Donald Marvin © Eastman Kodak Co. Courtesy George Eastman House.

Pirate’s Cove, Paradise Island, Nassau, Bahamas, diplayed January 10-31, 1966. Photo by Hank Mayer © Eastman Kodak Co. Courtesy George Eastman House.

Waterskiers, Cypress Gardens, Florida, displayed August 5-26, 1968. Photo by Hank Mayer © Eastman Kodak Co. Courtesy George Eastman House.

Season’s Greetings, Deer in Snow, Hoffmeister, New York [near Speculator], displayed December 20-January 6, 1964.Photo by Herbert Archer © Eastman Kodak Co. Courtesy George Eastman House.

Saturday Night Family Bath, displayed February 17-March 9, 1964.Photo by Lee Howick © Eastman Kodak Co. Courtesy George Eastman House.

Couple and sailboat, Biscayne Bay, Miami, displayed January 29-February 19, 1968. Photo by Norm Kerr © Eastman Kodak Co. Courtesy George Eastman House.

Family by fireplace, displayed March 15-May 5, 1965. Photo by Norm Kerr © Copyright Eastman Kodak Co. Courtesy George Eastman House.

Taj Mahal, Agra, India, displayed June 1-22, 1964. Photo by Norm Kerr © Eastman Kodak Co. Courtesy George Eastman House.

Mother & Child playing dolls, displayed January 10-29, 1962. Photo by Ralph Amdursky © Eastman Kodak Co. Courtesy George Eastman House.

(via PDN Photo of the Day)