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March 28, 2013

Amazing Smash Hits Covers From the 1980s

Smash Hits was a British music magazine aimed at young adults, originally published by EMAP. It ran from 1978 to 2006, and after initially appearing monthly, was issued fortnightly during most of that time. The name survived as a brand for a spin-off digital television channel, now named Box Hits, and website. A digital radio station was also available but closed on August 5, 2013.

Smash Hits featured the lyrics of latest hits and interviews with big names in music. It was initially published monthly, then went fortnightly. The style of the magazine was initially serious, but from around the mid-1980s onwards became one of ever-increasing irreverence. Its interviewing technique was novel at the time and, rather than looking up to the big names, it often made fun of them, asking strange questions rather than talking about their music.

Created by journalist Nick Logan, the title was launched in 1978 and appeared monthly for its first few months. He based the idea on a songwords magazine that his sister used to buy, but which was of poor quality. His idea being to launch a glossy-looking magazine which also contained songwords as its mainstay. The publisher was Emap, which was a small-time publisher based in Peterborough and the magazine was originally titled Disco Fever, before they settled on Smash Hits.

The magazine’s sales peaked during the late 1980s. In the early part of the decade it was regularly selling 500,000 copies per issue, which had risen to over one million by 1989. Sales began to drop during the 1990s and by 1996 it was reported that sales were dropping roughly 100,000 per year. By the time of its demise, it was down to 120,000.

(via BuzzFeed)


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