June 5, 2012

Pepsi Advertising Campaigns of the 1950's

There are few examples in advertising or popculture which personify the idealized Populuxe youth, affluence and style better than the Pepsi campaigns of the 1950's. These are mainstream consumers. Adults not teenagers.

The 50's Pepsi ads were a display of fashion; not just in dress but in home furnishings. Notice how this 'modern' couple has a non-traditional gold wreath. It's Haute Couture right down to her open toe sandals and toe-nail polish.

The 'Pepsi Generation' slogan did not come into use until the 1960's. The happiness of sweet bubbly drinks sought to encompass both anti-war protestors and Pat Boone fans.



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