Jamie Lee Curtis participated in a well-known photoshoot with photographer Douglas Kirkland in July 1983. The photoshoot produced several iconic images, including the famous photograph of her posing next to a “Danger Curves Ahead” traffic sign.
According to Jamie Lee Curtis, the photo shoot was her idea, stemming from her “marketing girl” instincts. She wanted photos that showcased her figure and fitness, a theme prominent in her life and career at that point. She asked her fiancé at the time, J. Michael Riva (a production designer), to have his art department painter create the famous, custom-made “Danger Curves Ahead” road sign. This sign was a clear double-entendre, referencing the curvy Mulholland Drive road in Los Angeles where they shot, but also playfully drawing attention to her figure.
The photos were taken outdoors and some at her home in Santa Monica, capturing a contrast to typical Hollywood glamour. The images were intended to portray Curtis as down-to-earth and accessible, balancing her rising film career with a sense of normalcy.
The resulting photographs are celebrated as some of the most memorable portraits of Curtis from the 1980s, effectively conveying her vibrant personality and the era's fitness trends. Douglas Kirkland, known for his intimate and elegant portraits of cinema stars, successfully captured the essence of Curtis at a pivotal moment in her career.
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