Guy Laroche (1921–1989) was a renowned French fashion designer and the founder of his eponymous fashion house. He is celebrated for his sophisticated yet practical approach to haute couture, with a goal of creating elegant and wearable clothing for women.
After working as an assistant to Jean Dessès, Laroche opened his own atelier in Paris in 1957. His first collection was an immediate success, known for its reintroduction of vibrant colors and for its elegant silhouettes with plunging necklines and backs. He was a pioneer in making high fashion more accessible.
In 1961, Laroche launched a ready-to-wear collection, a significant move that helped democratize fashion. His brand expanded to include men's ready-to-wear and a line of successful fragrances, including the iconic Fidji and Drakkar Noir.
After his death, the Guy Laroche fashion house continued to operate under a succession of talented creative directors, and his legacy endures as a symbol of French elegance that blended classic tailoring with a fresh, modern sensibility. Below is a collection of beautiful photos showcasing fashion designs by Guy Laroche in the 1960s.
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Ina Balke in checked wool suit by Guy Laroche, photo by Jean-Jacques Bugat, 1960 |
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Dorothea McGowan in ginger and black habutai silk dress with a big full pleat in back designed by Guy Laroche, beige jersey salad bowl hat by Lilly Daché, photo by Sante Forlano, Vogue, July 1, 1960 |
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Gitta Schilling in brown and black pin-check tweed jumper dress, the black scarf-collar is slotted through the front, black bands on the 3/4 sleeves, matching tweed hat, by Guy Laroche, photo by Richard Dormer, Harper's Bazaar UK, September 1960 |
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Laurence Renault-Cane in black chiffon cocktail dress banded in satin by Guy Laroche, photo by Georges Saad, 1960 |
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Laurence Renault-Cane in sparkling fully beaded sheath by Guy Laroche, photo by Georges Saad, 1960 |
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Laurence Renault-Cane in wrapped dress, buttoned back on the shoulder, decorated with a small shawl collar in red Scottish plaid, matching plaid toque completes the look by Guy Laroche, photo by Georges Saad, 1960 |
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Model in elegant dress and jacket of reversible wool in orange and gray, the dress gives the impression of a two-piece, by Guy Laroche, photo by Philippe Pottier, 1960 |
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Model in two-tone brushed wool coat of beige and brown, featuring kimono sleeves, by Guy Laroche, handbag by Ferest, photo by Philippe Pottier, 1960 |
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Sondra Peterson in sleek black velvet gown sashed in turquoise silk, with it a silk-lined velvet coat, by Guy Laroche, photo by Richard Avedon, Harper's Bazaar, September 1960 |
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Carole Ford in polka-dotted silk surah dress, the back has a panel that ties to the shoulder, by Guy Laroche, photo by Guy Arsac, 1961 |
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China Machado in white faille ball gown with long bodice of bands of glittering tiers of deep-ruby beaded fringe by Guy Laroche, fanciful Goyaesque headdress by Alexandre, photo by Richard Avedon, Harper's Bazaar, September 1961 |
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Model in black matelassé dinner/theater suit designed by Guy Laroche, photo by Helmut Newton, Vogue, November 15, 1961 |
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Model in evening dress of embroidered polka-dots, scalloped edges trimmed in velvet with velvet shoulder straps that end in long trailing ribbons, by Guy Laroche, photo by Joseph Grove, 1961 |
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Model in green suit over a blue shirt-jacket by Guy Laroche, photo by Philippe Pottier, 1961 |
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Model in red lace embroidered bodice with yellow silk skirt over slightly longer underskirt by Guy Laroche, jewelry by Van Cleef & Arpels, coiffure by Fernand Aubrey, photo by Philippe Pottier, 1961 |
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Model in wool coat with panel in back and curved martingale by Guy Laroche, leather handbag by Durer, photo by Georges Saad, 1961 |
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Rose Marie in orange and white print silk dress and coat by Guy Laroche, 1961 |
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Hélène Delrieu in finely pleated mousseline dress worn under sheer wrap tied at the neck, by Guy Laroche, photo by Georges Saad, 1962 |
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Iris Bianchi in lovely white lace dress with net midriff completely encrusted with flowers and matching hat by Guy Laroche, photo by Hiro, Harper's Bazaar, March 1962 |
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Model in Spring ensemble of orange gauze coat over a pale rose dress by Guy Laroche, photo by Guy Arsac, 1962 |
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Alberta Tiburzi in pink and gray tweed suit, worn with pink shell tightened with jewelled belt, by Guy Laroche, photo by Philippe Pottier, 1963 |
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Dorothea McGowan in high-necked high-waisted dinner dress of heavy white silk crêpe by Guy Laroche, diamonds by Cartier, coiffure by Filippo of Rome, Harper's Bazaar, September 1963 |
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Benedetta Barzini in pale pink quilt-stitch tweed suit of wool and mohair over a deep azalea-pink silk shantung blouse by Guy Laroche, photo by William Klein, Vogue, March 15, 1964 |
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Bettina Lauer in lurex brocade coat lined in otter by Guy Laroche, photo by Philippe Pottier, 1964 |
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Geraldine Chaplin (daughter of Charlie Chaplin) in a quilted ciré waterproof coat of Arnel and cotton by Guy Laroche, photo by William Klein, Vogue, March 15, 1964 |
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Model in navy blue ottoman dress worn with biscuit colored silk tweed jacket by Guy Laroche, photo by Georges Saad, 1964 |
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Model in orange wool-velours coat with a separate cape-hood by Guy Laroche, shoes by Charles Jourdan, photo by Richard Dormer, Harper's Bazaar UK, September 1964 |
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Model in pink crochet tunic top covered with shimmering paillettes worn over blue shantung pants, by Guy Laroche, shoes by Charles Jourdan, photo by Philippe Pottier, 1964 |
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Model in greige crêpe dress, sleeveless with a rolled collar by Guy Laroche, coiffure by Carita, photo by Jean Louis Guégan, 1965 |
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Brigitte Bauer in short evening dress of ostrich feathers and cellophane streamers fluttering from the shoulders sparkling with paillettes at neck and hem by Guy Laroche, coiffure by Carita, photo by Irving Penn, Vogue, September 15, 1966 |
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Maggi Eckardt in pure white wool dress by Guy Laroche, photo by Jean Louis Guégan, 1966 |
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Ingmari Lamy in short white evening dress, frill-pleated with full fluted sleeves and hem rounding in ripples, tied beneath bodice with black velvet bow by Guy Laroche, photo by Bill King, Harper's Bazaar, September 1968 |
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Marisa Berenson in wide-girdled, pure black velvet dress with a bare back and huge white EMBA Jasmine mink cuffs by Guy Laroche, coiffure by Carita, photo by Irving Penn, Vogue, November 1, 1968 |
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